As we move beyond Black Friday and Cyber Monday, you're likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other?In this v
I had the esteemed honor and privilege of participating as one of the guests of yesterday's SEMRushChat on Twitter. SEMRushChat is hosted by SEMRush and is a fast-paced, educational chat on current...
In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed...
Today I had the privilege of a quick trip to sunny LA to learn a little more about Google's take on Smart Shopping campaigns (SSC). It was especially a privilege, because Billings ...
In this post, we will answer the question of whether someone should follow Google's advice and switch their entire Shopping program over to Smart Shopping.This is a shorter, but essential next...
As promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined...
MAP pricing, as a reminder, is the Minimum Advertised Price that a retailer is allowed to advertise for a specific product (though the retailer can sell that product at whatever they want in the cart
Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads...
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