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Hooray! We're excited to level up your PPC game!

Thank you for entrusting your PPC account to us. We can't wait to dig in, get rolling on the changes we discussed, or just get to managing the accounts in a more efficient way so you can focus on what you do best: running your business!

We'll be getting in touch ASAP to set up things like your onboarding call, but for now please take a few minutes to watch these (short!) onboarding videos. They'll save us a lot of time and potential confusion over Frequently Asked Questions with our ZATO management.
As always, don't hesitate to ask us any questions you may have on these or anything else, and we'll be in touch shortly.  Great to have you on board and can't wait to get rolling!

Step 1 - Team Roles

Welcome to working with ZATO! In this short video, we'll discuss the team roles and escalation process available to you.

Step 2 - 1st Month Setup

What are we actually doing in your account during the setup? Watch this short video to get an idea of what we're digging into and how you can help.

Step 3 - Ongoing Monthly PPC

Okay, so the account is setup and your campaigns are live... now what? In this brief video, we walk through ongoing work ZATO does for you.

Step 4 - Healthy Communication

How can we make sure we work well together? This video covers our communication process. Hint: it works best if we partner together!

Step 5 - Monthly Reports

What can you expect for updates to understand how your account is doing? We'll walk through what the normal ZATO report looks like and how you can help us make it even better for you!

Conclusion + Final Thoughts

Last but not least, we hit the closing thoughts... and then we're ready to roll! Thanks again for choosing ZATO, we can't wait to partner with you and help grow your business!

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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
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“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
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"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
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"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
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“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

Are Keywords Dead in Google Ads? What I Took Away From Google Marketing Live 2026

Are Keywords Dead in Google Ads? What I Took Away From Google Marketing Live 2026

Kirk Williams
Team Zato
 • 
AI in PPC
Kirk went to GML 2026. Here's the keyword question that's been on his mind ever since Google's AI Mode announcement, and why he thinks the answer is more nuanced than most people want it to be.
AI Max for Shopping: A New Google Ads Account Theory

AI Max for Shopping: A New Google Ads Account Theory

Kirk Williams
Team Zato
 • 
AI Max for Shopping
Google just released AI Max for Shopping. Here's why it might not be redundant with PMax, and what it suggests about where Google thinks account structure is heading.
What is AI Max for Shopping?

What is AI Max for Shopping?

Sarah Vlietstra
Team Zato
 • 
AI Max for Shopping
Google's AI Max for Shopping adds text customization, optimal format selection, and Final URL Expansion to standard Shopping campaigns. Here's what each feature actually does.
PMax Performance Dropped? Here's What to Audit First

PMax Performance Dropped? Here's What to Audit First

Diana Talhelm
Team Zato
 • 
Performance Max
Weird PMax behavior is usually a symptom, not the problem. Here's how to actually diagnose what changed before you touch the budget or ROAS target.
The Google Ads Ecommerce Site Migration Checklist Your PPC Team Needs

The Google Ads Ecommerce Site Migration Checklist Your PPC Team Needs

Kirk Williams
Team Zato
 • 
General PPC
Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.
AI Shopping Agents Are Here: What PPCers Need to Know

AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves
Team Zato
 • 
AI in PPC
AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.