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Hooray! We're excited to level up your PPC game!

Thank you for entrusting your PPC account to us. We can't wait to dig in, get rolling on the changes we discussed, or just get to managing the accounts in a more efficient way so you can focus on what you do best: running your business!

We'll be getting in touch ASAP to set up things like your onboarding call, but for now please take a few minutes to watch these (short!) onboarding videos. They'll save us a lot of time and potential confusion over Frequently Asked Questions with our ZATO management.
As always, don't hesitate to ask us any questions you may have on these or anything else, and we'll be in touch shortly.  Great to have you on board and can't wait to get rolling!

Step 1 - Team Roles

Welcome to working with ZATO! In this short video, we'll discuss the team roles and escalation process available to you.

Step 2 - 1st Month Setup

What are we actually doing in your account during the setup? Watch this short video to get an idea of what we're digging into and how you can help.

Step 3 - Ongoing Monthly PPC

Okay, so the account is setup and your campaigns are live... now what? In this brief video, we walk through ongoing work ZATO does for you.

Step 4 - Healthy Communication

How can we make sure we work well together? This video covers our communication process. Hint: it works best if we partner together!

Step 5 - Monthly Reports

What can you expect for updates to understand how your account is doing? We'll walk through what the normal ZATO report looks like and how you can help us make it even better for you!

Conclusion + Final Thoughts

Last but not least, we hit the closing thoughts... and then we're ready to roll! Thanks again for choosing ZATO, we can't wait to partner with you and help grow your business!

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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
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“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
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"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
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"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
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“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

AI Shopping Agents Are Here: What PPCers Need to Know

AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves
Team Zato
 • 
AI in PPC
AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.
What Is Feed-First Google Shopping Management?

What Is Feed-First Google Shopping Management?

Kirk Williams
Team Zato
 • 
Google Merchant Center
As Google has stripped away manual levers in Shopping and PMax, your product feed has become the most powerful tool you have left. Here's what that means.
Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Kirk Williams
Team Zato
 • 
PPC Platform Updates
Google's new data retention policy hits June 1, the API v20 sunset is five weeks out, and AI Max turns 1 with new controls. Here's what PPC advertisers need to know.
Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

Team Zato
 • 
Google Merchant Center
This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.
Here's Why the New PMax Channel Reporting Rocks

Here's Why the New PMax Channel Reporting Rocks

Kirk Williams
Team Zato
 • 
Performance Max
Here's how the new PMax Channel Report splits product feed ads from other assets, exposing true Shopping vs DPA data and unlocking cleaner testing, bidding, and scaling decisions.
It's Time to Rethink PPC KPIs

It's Time to Rethink PPC KPIs

Kirk Williams
Team Zato
 • 
Google Ads
Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.