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Hooray! We're excited to level up your PPC game!

Thank you for entrusting your PPC account to us. We can't wait to dig in, get rolling on the changes we discussed, or just get to managing the accounts in a more efficient way so you can focus on what you do best: running your business!

We'll be getting in touch ASAP to set up things like your onboarding call, but for now please take a few minutes to watch these (short!) onboarding videos. They'll save us a lot of time and potential confusion over Frequently Asked Questions with our ZATO management.
As always, don't hesitate to ask us any questions you may have on these or anything else, and we'll be in touch shortly.  Great to have you on board and can't wait to get rolling!

Step 1 - Team Roles

Welcome to working with ZATO! In this short video, we'll discuss the team roles and escalation process available to you.

Step 2 - 1st Month Setup

What are we actually doing in your account during the setup? Watch this short video to get an idea of what we're digging into and how you can help.

Step 3 - Ongoing Monthly PPC

Okay, so the account is setup and your campaigns are live... now what? In this brief video, we walk through ongoing work ZATO does for you.

Step 4 - Healthy Communication

How can we make sure we work well together? This video covers our communication process. Hint: it works best if we partner together!

Step 5 - Monthly Reports

What can you expect for updates to understand how your account is doing? We'll walk through what the normal ZATO report looks like and how you can help us make it even better for you!

Conclusion + Final Thoughts

Last but not least, we hit the closing thoughts... and then we're ready to roll! Thanks again for choosing ZATO, we can't wait to partner with you and help grow your business!

Find what you're looking for here:

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“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
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“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”
– CONNOR MACDONALD, CMO, THE RIDGE
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"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
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"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
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“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE

From the ZATO Blog

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

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I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...
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Changed your PMax tROAS and performance tanked? Don't revert yet. Here's a step-by-step troubleshooting framework to find the real cause, because it might not be your bidding.
The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

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AI in PPC is exciting, but will it actually improve performance? Kirk Williams challenges whether AI agents are driving real results or just upgrading your busywork.
The Return of the Technical PPC Agency in an AI Driven Era

The Return of the Technical PPC Agency in an AI Driven Era

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Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Kirk Williams
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Google Ads
Learn why Google Ads is primarily a demand capture channel and how understanding the limits of search-based growth can prevent wasted spend and drive true business scaling.