This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined!
BrightonSEO 2019 – Intro to Google Shopping Ads
Search Advertising Show 2019 – Advanced Google Shopping Ads
Continuing Education in the world of Shopping Ads
A Step-By-Step Guide To Query-Level Bidding In Google Shopping
September 3, 2015
Taking Google Shopping to the Next Level
December 8, 2014
Google Shopping Price Benchmarks: What They Are & How To Use Them
February 6, 2019
The Ideal Showcase Shopping Ads Campaign Structure
November 29, 2018
The New Google Shopping Promotions Setup: What You Need to Know
October 31, 2018
What is the Ideal Google Shopping Budget?
September 7, 2018
Did you know: ZATO can manage just Shopping Ads for your Brand or company alongside your in-house/agency Paid Search team? Learn more about this offering here: Google Shopping Agency.