Google announced today that they are now offering Free Shopping Ads for retailers and brands. Here is a great article by my friend, Ginny Marvin, announcing it (and where I first heard of it): Google Shopping Opens to Free Listings. When I first started advertising on Google in 2010, I remember free Froogle listings and how bummed we were when it moved into the paid offering in 2012. Based on the announcement headlines, it seemed at first glance like we were circling back to those days of free access. Sounds great for SMBs, but the actual situation is a little more complex and I thought it fair to unravel the details of what is happening. I should be careful to not appear overly negative, this will certainly give SMBs and advertisers access to free traffic they didn’t formerly have access to. However, we’re not remotely back at the 2011 …
How to Exclude Placements in Google Smart Shopping Campaigns – Part 4: The ZATO Guide to Google Smart Shopping Campaigns
This post was originally published on June 13, 2019 as a stand-alone post. However because of the way it fit into our series on Smart Shopping Campaigns, we decided to re-release it as the 4th installment in the series. You can read the previous 3 posts here: What Is Smart Shopping? – Part 1: The ZATO Guide to Google Smart Shopping Campaigns Establish Your Strategy – Part 2: The ZATO Guide to Google Smart Shopping Campaigns Should You Switch From Standard Shopping Ads to Google Smart Shopping? – Part 3: The ZATO Guide to Google Smart Shopping Campaigns — Just yesterday, we at ZATO discovered and shared that you could see placements in your Smart Shopping campaigns through the API. I lamented in that post (here: How to See Placements in Google Smart Shopping Campaigns ) that we couldn’t add them as exclusions. Well thanks to a line of …
BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show
This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined! BrightonSEO 2019 – Intro to Google Shopping Ads Don’t Know Shopping Ads? No …
Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources
I had the immense privilege of speaking at a show I’ve wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined! Learn Inbound – I Don’t Know How to Run Shopping Ads & At This Point I’m Too Afraid to Ask from Kirk Williams A Step-By-Step Guide …
How to See Placements in Google Smart Shopping Campaigns
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your Smart Shopping campaigns… even though you can’t yet take any action on these! 🙄 Check out the video, and/or transcript below. Screenshots are added into the transcript. EDIT 6/13/19: Thanks to some Twitter conversations and more ZATO digging, we’ve discovered that you now *can* add placement exclusions at an Account Level to Google Smart Shopping Campaigns! That’s huge news and here is a quick walk-through we put together to help out: How to Exclude Placements in Google Smart Shopping Campaigns Reporting on Placements in Google Smart Shopping Campaigns Video Transcript Hey @PPCKirk (Connect with me on: Twitter & LinkedIn) here with ZATO as we think through all things, ecommerce, PPC, specifically in the Google and Bing ads world. …
What is the Difference Between Google Shopping Actions and Google Shopping
Editor’s Note: This is a guest post by Brian Roizen, co-founder and chief architect of ZATO’s favorite Shopping feed provider: Feedonomics. You can get further details about Brian and Feedonomics at the end of the post. Happy reading! While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the eCommerce industry, it’s critical that you understand the differences between Google Shopping Actions (GSA) and Google Shopping. What is Google Shopping Actions? Google Shopping Actions is an online marketplace that allows retailers to list their products across various Google platforms. Advertisers can reach a bigger audience with GSA because their products surface across multiple Google platforms – Google Search, Google Assistant, Google Home, and the Google Express mobile app. Due to the convenience of a universal shopping cart, we …