This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor …
Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources
I had the immense privilege of speaking at a show I’ve wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I …
How to Exclude Placements in Google Smart Shopping Campaigns
Just yesterday, we at ZATO discovered and shared that you could see placements in your Smart Shopping campaigns through the API. I lamented in that post (here: How to See Placements in Google Smart Shopping …
How to See Placements in Google Smart Shopping Campaigns
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your Smart Shopping campaigns… …
What is the Difference Between Google Shopping Actions and Google Shopping
Editor’s Note: This is a guest post by Brian Roizen, co-founder and chief architect of ZATO’s favorite Shopping feed provider: Feedonomics. You can get further details about Brian and Feedonomics at the end of the …