Google announced today that they are now offering Free Shopping Ads for retailers and brands. Here is a great article by my friend, Ginny Marvin, announcing it (and where I first heard of it): Google Shopping Opens to Free Listings. When I first started advertising on Google in 2010, I remember free Froogle listings and how bummed we were when …
How to Exclude Placements in Google Smart Shopping Campaigns – Part 4: The ZATO Guide to Google Smart Shopping Campaigns
This post was originally published on June 13, 2019 as a stand-alone post. However because of the way it fit into our series on Smart Shopping Campaigns, we decided to re-release it as the 4th installment in the series. You can read the previous 3 posts here: What Is Smart Shopping? – Part 1: The ZATO Guide to Google Smart …
BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show
This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind …
Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources
I had the immense privilege of speaking at a show I’ve wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything …
How to See Placements in Google Smart Shopping Campaigns
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your Smart Shopping campaigns… even though you can’t yet take any action on these! 🙄 Check out the video, and/or transcript below. Screenshots are added into the transcript. EDIT …
What is the Difference Between Google Shopping Actions and Google Shopping
Editor’s Note: This is a guest post by Brian Roizen, co-founder and chief architect of ZATO’s favorite Shopping feed provider: Feedonomics. You can get further details about Brian and Feedonomics at the end of the post. Happy reading! While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions …