Diagnostic Product Data in Google Ads

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Gone are the days of navigating between Google Ads & Google Merchant Center.  Google has officially launched product diagnostics and promotions within Google Ads. 

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If your Google Ads account is linked to a Google Merchant Center, you may have noticed something new recently.  Google has introduced two new sections under “products.”

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In addition to viewing your Merchant Center products, their eligibility status and the campaigns they are showing in, you can now view diagnostic issues and product promotions - features that were formerly only available within Google Merchant Center.

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Within Product Diagnostics, you are able to view your entire catalog of products and the reasons they may or may not be eligible to serve across Google Shopping listings. 

Google also provides the information regarding product performance in the specific product categories for ineligible products - so you can see how much of an impact the product’s eligibility status may be having on your shopping listings. 

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The product promotion section provides you with previously unavailable information about your Google Merchant Center promotion status.  You are now able to see how many impressions your GMC promotion received, when it was eligible to serve, along with its status and performance data. Note: you aren’t currently able to create new promotions within Google Ads, but hopefully that feature will arrive in the future.

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These new features in Google Ads streamline the workflow by centralizing product diagnostics and promotion insights, saving time and offering clearer performance data without needing to toggle between platforms.

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