Google Shopping

Stop Segmenting Shopping Ads by Margin or ROAS

Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...

My Semi-Exhaustive Audit Checklist for Troubleshooting Shopping Performance Drops

There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!

Are You a DTC Brand with 100K+ SKUs but Stalled Growth in Google Shopping or PMax? Try This

Got a massive product catalog and a Shopping strategy that still isn't clicking? I think the answer is less exciting than you're hoping for, and probably more useful.

How to Run a Title Test in Google Shopping

How to Set Up Google Shopping Query Sculpting in 2026

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

How to Create Great Shopping Ads Product Titles with Search Terms N-Grams

What Is Smart Shopping? - The ZATO Guide to Google Smart Shopping Campaigns

This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over...

Google Shopping GTIN Requirements Explained!

If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ

Some Interesting Updates from Google Shopping Engineers

Get to Know Your 3 Google Shopping Title Options

In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

Should You Still Use Standard Shopping with Smart Shopping Campaigns?

What is the Difference Between Google Shopping Actions and Google Shopping

While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the...