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JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
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Introducing My New Course: Google Ads for the Busy DTC Brand Operator

Kirk Williams
Team Zato
 • 
Zato News
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From the ZATO Blog

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Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.

Should You Run DTC Sales on Amazon Prime Day?

Kirk Williams
Team ZATO
 • 
General PPC
Unsure whether you should run your own DTC sales on Amazon's Prime Day event? Consider these things.

How to Enable Supplemental Data Feed Sources in Google Merchant Center Next

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.

Small Business? Here are 3 Reasons to Embrace Google Ads

Chris Reeves
Team ZATO
 • 
SMB PPC
For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...

3 Keys to Having a Profitable Google Ads Consulting Call

Kirk Williams
Team ZATO
 • 
Campaign Strategy
By coming to each call with a clear agenda, trusting their recommendations, and ensuring they’re (actually) good at Google Ads, you’ll turn routine check-ins into powerful sessions.

Open Letter to Google Ads Leadership - Appendix A in Ponderings of a PPC Professional

Kirk Williams
Team ZATO
 • 
General PPC
In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team ZATO
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

My AdVenture Media DOLAH 2024 Brooklyn NY Experience

Kirk Williams
Team ZATO
 • 
Zato News
Here is Kirk's take on the DOLAH 2024 event by AdVenture Media in NYC this year.

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