It's Time to Rethink PPC KPIs

I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.

How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

What are ad customizers in Google Ads, and how do they work? Read here as Kirk walks you through using them in RSAs, cautionary notes, and gets you a Walkthrough for setting them up.

According to Mike Ryan, Temu is getting more aggressive in some auctions, so view this walkthrough on how to see if Temu is playing in your space!

Have you ever wanted to run ads with a countdown to increase urgency in your audience? Here is a step by step walkthrough for setting up Countdown Customizers in your account.