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What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team Zato
 • 
YouTube
Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.
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How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.

Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Kirk Williams
Team ZATO
 • 
Performance Max
I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

TEDx Billings 2023 Talk: Stop the Scale: Redefining Business Success by ZATO Owner, Kirk Williams

Kirk Williams
Team ZATO
 • 
Business Tips
Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team ZATO
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

What Are Ad Customizers in Google Ads?

Kirk Williams
Team ZATO
 • 
Google Search Network
What are ad customizers in Google Ads, and how do they work? Read here as Kirk walks you through using them in RSAs, cautionary notes, and gets you a Walkthrough for setting them up.

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