Stop Testing Unless You've Agreed On the Risks

Here is my framework for thinking about managing PPC on a limited budget.

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis about challenges with ad creative approval, and PMax tactics.

You'll laugh, you'll cry, you'll throw things (metaphorically and literally) at your computer screen or in your car... listen to a raw, yet healthy, discussion on Google & Advertiser relations.

Ben is a Googler with an opinion and in this episode, Kirk and Ben discuss Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more.

Let's talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must...

One of the biggest frustrations to PMax campaigns is the struggle to scale the account when the Performance Max campaigns are performing efficiently. Try this "ghostbusters" tip from ZATO!

We've found it can be helpful to have a checklist we ask our clients when investigating a Conversion Rate (CVR) drop, and I'd like to share that with you so you can figure out the issue.

Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Performance Max and how that should inform our reporting.