For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google's continual ad placement increase on all the things. If you're on Twitter but we haven't connected...
One question you may have as you analyze PPC agency proposals is: why do I have to keep paying them every month? I mean, if you pay them to set up the account, then do you really need to continue...
I generally see people structuring Dynamic Retargeting campaigns by either setting all products into a single campaign (sometimes with only a single ad group targeting all website visit traffic!)...
f you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are a lot...
Here are 4 reasons you should consider beginning your PPC on Bing Ads if you are running a Startup and first getting into PPC (sure, if you have unlimited budget, do both Google and Bing)...
Promotions in Google Shopping have been notoriously bulky to setup, use, and get approved. In the past, you would need to beg, plead, or threaten your dev team to attach a promotion id to...
As we approach Halloween (and more importantly, the ecommerce holiday season), here's a PPC horror scenario to strike terror in your heart, keep you up at night, and catch your breath in your...
Does increasing ad impressions (Google's way of saying views) pay your utilities bill? Does increasing ad impressions ensure your employee 401K's (and yours too, btw) are safe and ...
This is a fairly common question we get at ZATO when talking to prospective clients or onboarding new partnerships. For many, Google (or Bing!) Shopping can be a bit of a black box...
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