The Return of the Technical PPC Agency in an AI Driven Era

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

Stop buying empty revenue promises. ZATO provides technical Google Ads management built on stability, scrutiny, and senior expertise. No long-term handcuffs: we earn your business every day.

Learn how ZATO creates a custom technical strategy for every individual account, rather than just following a templated playbook that gets you templated results.

Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.

ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.

Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.

Enter to win free tickets to HeroConf! Write an honest review of our PPC books on Amazon or Goodreads for a chance to win. Contest ends Sept 1.

Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.