AI Shopping Agents Are Here: What PPCers Need to Know

Here are some of the bigger picture recent changes Google has made in PMax campaigns as of late, and as always, my opinions on many of them!

You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown

Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!

Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

My first real look at Merchant Center Next left me with more questions than answers, and I think the feed situation is worth paying attention to before this rolls out widely.

This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.