The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

See how you can win 4 books and 2 bags of coffee! 5 winners selected.

If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.

This is a great way for operators of small ecommerce businesses to quickly get on Shopping Ads, and to easily edit important fields like the title and image without impacting their actual PDPs.

I had the privilege of attending this year’s Google Marketing Live 2022 in person and I wanted to jot down some thoughts before the day moved away from me. 

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective).

The way automation and close variants work in the Google Ads system in 2022 leaves little-to-no room for Match Type Segmentation. ‍