The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

In this brief (seriously, it's only 15 minutes long) Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should

We're delighted to announce that Google has named ZATO as one of the Top 3% partner agencies in the US for Google Ads.

confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going

SEMRush approached me about recording a song parody for them, so naturally I made sure that SEO & PPC came together over the holidays ;) Enjoy this nonsensical song.

Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.

How do you get SEO & PPC to work together? In this article we'll look at some tactics for using SEO and SEM to help one another to grow your business, not just individual channels.

A number of things impacted consumer trends, and I think it's worth pointing them out as we analyze the 2021 holiday season. I'm going to make this short and to the point.

In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...

Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...