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AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves
Team Zato
 • 
AI in PPC
AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.
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How to Run Google Discovery Ads: Tips, Tricks, Ideas, & Campaign Setup

Sarah Vlietstra
Team ZATO
 • 
Google Discovery Ads
With one campaign you can target audiences across the YouTube Home and Watch Next feeds, Gmail, & the Google Discover Feed. We all know how addictive never-ending scrolling can be. In fact, Google...

🎙 Introducing the PPC Ponderings Podcast 🎙

Kirk Williams
Team ZATO
 • 
Zato News
In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...

What if Performance Marketing is Only a Scam When Enacted Fraudulently?

Kirk Williams
Team ZATO
 • 
General PPC
First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o

How to Keep Machines From Stealing Your PPC Reporting Job

Sarah Vlietstra
Team ZATO
 • 
Business Tips
We’ve been hearing it again and again. Digital Marketing is becoming increasingly automated. The robots taking over. Machine learning, it’s kind of a big thing.

The Future of SMB Ecommerce is Non-Unicorn Stability

Kirk Williams
Team ZATO
 • 
eCommerce
Regardless of how a person may feel personally about Prime Day, they would be laughed out of the room to question Amazon’s position as the current Ecommerce gargantuan. Even with Shopify making...