The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

As we move beyond Black Friday and Cyber Monday, you're likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other?In this v

The real dot com bubble isn't online advertising, it's our flawed belief we can track everything. Discover why our obsession with attribution is hindering real brand growth and what to do about it.

I had the esteemed honor and privilege of participating as one of the guests of yesterday's SEMRushChat on Twitter. SEMRushChat is hosted by SEMRush and is a fast-paced, educational chat on current...

In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed...

Today I had the privilege of a quick trip to sunny LA to learn a little more about Google's take on Smart Shopping campaigns (SSC). It was especially a privilege, because Billings ...

In this post, we will answer the question of whether someone should follow Google's advice and switch their entire Shopping program over to Smart Shopping.This is a shorter, but essential next...

As promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined...

MAP pricing, as a reminder, is the Minimum Advertised Price that a retailer is allowed to advertise for a specific product (though the retailer can sell that product at whatever they want in the cart