AI Shopping Agents Are Here: What PPCers Need to Know

By coming to each call with a clear agenda, trusting their recommendations, and ensuring they’re (actually) good at Google Ads, you’ll turn routine check-ins into powerful sessions.

In this open letter, Kirk makes a plea to Google leadership to consider the trust harming decision making that is harming advertiser perception with Google's advertising platform.

In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

Here is Kirk's take on the DOLAH 2024 event by AdVenture Media in NYC this year.

Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.

Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.

In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.

If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ