top
Want a ridiculous amount of business value in audit form for only $250? (custom made for you by ZATO Owner, PPCKirk)  👉 Get Your Audit Here!

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team Zato
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.
Read More

From the ZATO Blog

Search here

Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis

A Compelling Case for the Controlled Keyword for Smaller Budgets

Kirk Williams
Team ZATO
 • 
Google Search Network
This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.
Read More

S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).
Read More

A Search Campaign Template for SMB Accounts: PPC How To

Kirk Williams
Team ZATO
 • 
SMB PPC
Here is my framework for thinking about managing PPC on a limited budget.
Read More

S2 E2: Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis about challenges with ad creative approval, and PMax tactics.
Read More
Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get
Small Team, Big Impact. Google Ads Managed Well
‍Request your (free) Google Ads Consultation here.
‍
Submit a General Contact Form here
Services
Google Ads ManagementGoogle Shopping HelpMicrosoft Ads HelpYouTube Ads HelpPPC for Small BudgetsFree PPC ConsultationReferral Partner Program
COPYRIGHT © 2025 Zato, LLC, dba ZATO PPC Marketing. site DESIGNED BY ERICKSON BUILT. ZATO is a registered trademark.Sitemap  |  Terms & Conditions  | Privacy Policy

Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis