The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Take a look at 7 core ways to segment your Performance Max campaigns. We'll look at what each segmentation type is, how to set it up with specific tips, and who should give it a try. Let's dive in!

There is a lot of talk lately about optimizing Performance Max campaigns, so I wanted to cover the set up of one of those ways of segmentation. That is, the Feed Only PMax campaign setup. 

Here are some of the bigger picture recent changes Google has made in PMax campaigns as of late, and as always, my opinions on many of them!

You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown

Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!

Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.