What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …

Confluence Conference Shopping Ads Slides & Links

2017 Confluence Conference   My 2017 Slides: Confluence Conference – New to Google Shopping? From Setup to Strategy from Kirk Williams Further Research Articles included in slides: The Art and Science Webcast on Bing Shopping New Google pilot tests Shopping ads on the Display Network 2 Feed Providers to investigate: …

The e-Commerce PPC Text Ad Is Not Dead

death of e-commerce ppc text ads homer simpson

Goodbye e-Commerce PPC Text Ads… Wait, Really? Anyone doing e-Commerce PPC Marketing over the last couple of years has undoubtedly marveled at the change in scenery. As Google has invested more energy into Google Shopping (Base/Froogle/Product Ads/PLAs/etc), they have also handed more SERP real-estate to the PLA. In my opinion, …

The Secret Conflict of MAP Pricing and Google Shopping

MAP Protected image

Minimum Advertised Pricing is a controversial subject, unless you’ve never heard of it. In fact, it’s kind of boring unless it affects your business directly. Then it REALLY interests you. If you are a PPC agency that takes on e-commerce clients, than you need to be aware of this. It’s …