The Ginormous Google Shopping Guide for the Beginner (or Anyone)

As I wrote this, I debated whether to gate the content by requiring some sort of email address or information exchange. I think this is immensely valuable (almost 5,000 words!!), as it is much of what I’ve learned in years of managing Shopping Ads. However, I decided to go ahead …

Google Shopping Impression Share: Everything You Ever Wanted to Know – Video

Google-Shopping-Meme

Search Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the “some”, then welcome! We’re going to be looking at Search Impression Share as it relates to Shopping Impression Share, and the differences between them. Check out …

How to Keep Machines From Stealing Your PPC Reporting Job

ppc reporting emarie photography

When it comes to monthly PPC reporting, it’s easy to fall into the trap of pulling some KPIs and getting back to “real account work”. However, if you are in the habit of doing this you may find yourself devalued in an increasingly autonomous age! Instead, use your human skills …

What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …

SMB PPC: Targeting Your Search Accounts Well When Budget Is Thin – Part 4

stormtroopers bad aim

Are you a limited budget, SMB PPC account? Then you are part of the rebel alliance, and a traitor. Here’s the thing, your competition is most likely a lot bigger than you. Heck, if you’re in any sort of ecommerce at all anymore, you’re probably bidding up against Amazon. You …

SMB PPC: 4 Tips for Managing Budgets Well – Part 3

Shape Budget Tool

I live in the USA. That means that, on average, I would be in $17K of credit card debt, not to mention the average of $30K in auto loans. Let’s admit it, we Americans can be pretty crappy at budgets. One of my favorite SNL skits ever is the “Don’t …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first post, SMB PPC: A Definition of Terms, I will be writing a series on SMB …

SMB PPC: A Definition of Terms – Part 1

ppc 3xe ireland

It’s been almost 3 months since the last time someone blogged on the ZATO blog. That’s a tribute to how our ecommerce holiday season went… It was crazy and busy, but the most profitable we have ever had at ZATO! My objective this year is to blog more and speak …