What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …

Confluence Conference Shopping Ads Slides & Links

2017 Confluence Conference   My 2017 Slides: Confluence Conference – New to Google Shopping? From Setup to Strategy from Kirk Williams Further Research Articles included in slides: The Art and Science Webcast on Bing Shopping New Google pilot tests Shopping ads on the Display Network 2 Feed Providers to investigate: …

Letter to a Prospect: Why Hard PPC Traffic Estimates Are Misleading

The following is an interaction I once had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience. To give a little context, this letter came after multiple conversations that continued …

Fantastic Feeds & How to Mind Them – Slides & Links

I had the privilege of speaking at Hero Conference 2017 on one of my favorite things in the whole world, Shopping Ads! Sounds boring? Ok, well I like it, so leave me alone! In all seriousness, I presented with Elizabeth Marsten, and will include her slides as well once they …

Top 10 Posts of The ZATO Blog, 2014 Edition

most interesting man top 10 PPC

In 2013 made a resolution to post weekly on the blog. Errrrr… so that didn’t exactly happen, however I did post a whole lot more than I did in 2013 so that is a start! In the spirit of copy-cat behavior, I decided to try to keep up with the …

Is This One Checkbox Killing Your Google Shopping Strategy?

is this one checkbox killing your google shopping strategy

I’ve been going through Mystery Science Theater 3000 movies in my Netflix queue lately, so the B-horror show is on my mind. What, for a PPCer, is more horrific than doing a lot of work on something and missing one tiny little thing that will change the outcome of all …

18 Statements You May Hear in a PPC Agency (In GIFs!)

PPC Fail

This is just for fun today. Since the animated GIF is the reason the internet was invented, I figured we could all enjoy ourselves today (since if you you’re reading this, you obviously survived last week’s Full-Moon-Friday-the-13th). These are all statements you may overhear in a PPC Agency. What You …