The Ginormous Google Shopping Guide for the Beginner (or Anyone)

As I wrote this, I debated whether to gate the content by requiring some sort of email address or information exchange. I think this is immensely valuable (almost 5,000 words!!), as it is much of what I’ve learned in years of managing Shopping Ads. However, I decided to go ahead …

Google Shopping Impression Share: Everything You Ever Wanted to Know – Video

Google-Shopping-Meme

Search Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the “some”, then welcome! We’re going to be looking at Search Impression Share as it relates to Shopping Impression Share, and the differences between them. Check out …

What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …

Confluence Conference Shopping Ads Slides & Links

2017 Confluence Conference   My 2017 Slides: Confluence Conference – New to Google Shopping? From Setup to Strategy from Kirk Williams Further Research Articles included in slides: The Art and Science Webcast on Bing Shopping New Google pilot tests Shopping ads on the Display Network 2 Feed Providers to investigate: …

Letter to a Prospect: Why Hard PPC Traffic Estimates Are Misleading

The following is an interaction I once had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience. To give a little context, this letter came after multiple conversations that continued …

Fantastic Feeds & How to Mind Them – Slides & Links

I had the privilege of speaking at Hero Conference 2017 on one of my favorite things in the whole world, Shopping Ads! Sounds boring? Ok, well I like it, so leave me alone! In all seriousness, I presented with Elizabeth Marsten, and will include her slides as well once they …