The Ideal Showcase Shopping Ads Campaign Structure

google showcase shopping ads

What an ultra-specific post, like if you don’t care anything about Showcase Shopping Ads then DEFINITELY a waste of your time to read on. However… If you run Showcase Shopping Ads, then this is my …

What is the Ideal Google Shopping Budget?

google shopping logo

How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, …

ZATO Partners with Purple® Mattress

Purple Mattress Logo

For immediate release: September 6, 2018. ZATO is delighted to announce a partnership with Purple Innovations, Inc.  Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space …

Confluence Conference Shopping Ads Slides & Links

2017 Confluence Conference   My 2017 Slides: Confluence Conference – New to Google Shopping? From Setup to Strategy from Kirk Williams Further Research Articles included in slides: The Art and Science Webcast on Bing Shopping …