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Google Policy Suspensions

A Google policy suspension is one of those things you don't fully appreciate until it happens to you, and I genuinely hope it never does. But if it has (or if you're trying to make sure it doesn't), I think these posts are worth your time. There are no guarantees here, just honest conversation about what I've seen, what's worked, and what hasn't.

From the ZATO Blog

Why ZATO Is Doubling Down on Humans While Everyone Else Automates

Why ZATO Is Doubling Down on Humans While Everyone Else Automates

Kirk Williams
Team Zato
 • 
Zato News
While other agencies build AI agents, ZATO just created a new internal role dedicated entirely to conversion tracking and data health. Here’s why, and what it means for clients.
Google Ads Display Network Budget Change: What to Do Before February 2027

Google Ads Display Network Budget Change: What to Do Before February 2027

Diana Talhelm
Team Zato
 • 
Google Display Network
Google is retiring automatic Search-over-Display budget prioritization in February 2027. Here’s what’s changing, how to check if your campaigns are affected, and what to do about it.
Google Ads Channel Prioritization and Budget Allocation: What to Know

Google Ads Channel Prioritization and Budget Allocation: What to Know

Diana Talhelm
Team Zato
 • 
Performance Max
Google is adding Channel Prioritization and Budget Allocation controls across Search, Shopping, PMax, and Demand Gen. Here’s what they do and when you’d actually use them.
How to Use Google’s Promotion Mode for Maximum BFCM Visibility

How to Use Google’s Promotion Mode for Maximum BFCM Visibility

Sarah Vlietstra
Team Zato
 • 
Campaign Settings
Google’s new Promotion Mode helps advertisers capture peak BFCM demand by temporarily loosening Target ROAS.
The Inherent Risk of Google Ads Audits (and AI "Claudits")

The Inherent Risk of Google Ads Audits (and AI "Claudits")

Kirk Williams
Team Zato
 • 
AI in PPC
Third-party agencies and AI share the exact same risk when auditing Google Ads: a lack of business context. Here's why blindly following "best practices" might actually hurt your account.
Precision Bidding: How to Use Conversion Value Rules Effectively

Precision Bidding: How to Use Conversion Value Rules Effectively

Sarah Vlietstra
Team Zato
 • 
Campaign Strategy
Maximize your Smart Bidding strategy by setting up Google Conversion Value rules.
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