What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …

SMB PPC: 4 Tips for Managing Budgets Well – Part 3

Shape Budget Tool

I live in the USA. That means that, on average, I would be in $17K of credit card debt, not to mention the average of $30K in auto loans. Let’s admit it, we Americans can be pretty crappy at budgets. One of my favorite SNL skits ever is the “Don’t …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first post, SMB PPC: A Definition of Terms, I will be writing a series on SMB …

ZATO SMB PPC Interview on PPC Rockstars with David Szetela

Howdy! It’s been awhile since we blogged on the ZATO blog, but that doesn’t mean we haven’t been up to our necklines in other stuff. One of those things has been an interview with the awesome and renowned David Szetela (who co-wrote the book: AdWords An Hour a Day) on …

Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.

I recently had an interaction on Reddit, that I decided to save since my response got long and, well, blog-like! I’ve talked on pricing before, but the Profit-based PPC agency fees discussion seems to come up a lot, especially with small business owners so I thought including this for you …

Survive & Thrive at SMB PPC Slides & Links

Here are my slides and research links for the presentation I gave at SMX West 2017. I believe it is possible to still win, even when your competition is big! Here’s how to do it:   Links Referenced in the Presentation Why SMBs Should Not Run AdWords Accounts – Matt …

PPC Client Communication Article Repository for 1/19 PPCChat

depressed stormtrooper ppc meme

On January 19, 2016, I had the privilege of leading a #ppcchat in which we discussed communication skills and ideas with clients and/or bosses in PPC. Here are several articles that may be helpful to you in this area, written by fellow PPCers. Also, here is the #ppcchat conversation itself …

Guest Posts, Contest Victories, Defeats, and General Tomfoolery

moz ppc advertising tags

If you watch the ZATO blog daily (I love you mom), you’ve probably been disappointed as of late. “Kirk, Aren’t you supposed to keep up with regular posts? Aren’t you supposed to be SEOing your content bling and marketoggledy-gloop so people become inexplicably attracted to your website like a moth …