The Ideal Showcase Shopping Ads Campaign Structure

google showcase shopping ads

What an ultra-specific post, like if you don’t care anything about Showcase Shopping Ads then DEFINITELY a waste of your time to read on. However… If you run Showcase Shopping Ads, then this is my …

Video: Mobile Apps Forced Into the GDN… Now What?

google ads gdn mpbile app changes

If you follow PPC news, you’ve likely heard of the recent changes Google made to force mobile apps into all mobile and tablet GDN Campaigns now in Google Ads. If you’re feeling a little frustrated, …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first …