Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping campaigns. I tested this in our ZATO accounts, developed my own process for building it out and managing it, and then recorded my walk-through on Search Engine Land in a massive 4000+ word post: A Step-By-Step Guide To Query-Level Bidding In Google Shopping. I wanted to re-release this content for you on the ZATO blog (giving proper credit to the original post, of course), with learnings from the past 5-6 years since we began using this Shopping campaign strategy. TL;DR: A *lot* has changed in the world of Google Shopping, but we continue to find value in filtering queries (some call it “query sculpting) into the correct campaign for better bidding and budget control in your account … Continue reading Does Google Shopping Query Filtering Still Work in 2020?
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