How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)

Howdy there fellow PPC traveler!

In case you haven’t heard, the big news of August 2018 has been Google’s release of GDN mobile updates. Specifically, that mobile apps can no longer be excluded.

You can catch up on this news here:

Mobile App Exclusions in Google AdWords – UPDATED Details and Silver Lining

 

While there are complexities to this that should be considered, it’s also kind of a bummer to have this switch flipped when app traffic has for so long been a source of spend with little to no profit. While we can no longer easily exclude apps from GDN campaigns with a click of the button, we *CAN* exclude mobile app categories. To be clear, we’re not guaranteeing here that this will completely and utterly remove ALL app traffic, but it should remove most, greatly reducing issues by the forced migration in September.

 

Back to app category exclusions, there are 141 of them. You can manually click through them if you want (there is no easy one click option 🙄).

OOOOORRR… you can add them easily in Google Ads Editor by following these steps. EDIT: We originally had a more complex way of doing this, so thank you to @lcllarsen on Twitter for pointing us in this more simplified direction!

 

Look at this like it’s the easy button, because it is.

 

Here is how you do it:

TLDR steps (read below for detailed steps and how-to images):

  • Download Google Ads Editor
  • Get Recent Changes for the Google Ads account you want to update.Easy_button free image
  • Select the Google Display Network (GDN) campaigns in your account
  • Select Mobile App Categories in the left-side nav menu of Google Ads Editor
  • Click “Add Negative Mobile App Category” at the top of the screen, select campaign level option.
  • Select All apps and click “Ok”
  • Check changes
  • Post Changes to the Google UI and check to make sure everything looks good (we tested it, it should be!).

 

 

 

STEP 1 – Download Google Ads Editor

Download Google Ads Editor here

download google ads editor

 

 

 

 

 

Step 2 – Get Recent Changes for the Google Ads account you want to update.

Find the account you want to update and make sure you have downloaded the most recent changes in Editor.

get recent changes in google ads editor

 

 

 

 

 

Step 3 – Select some/all Google Display Network (GDN) campaigns in your account in Google Ads Editor

google ads editor select campaigns

 

 

 

Step 4 – Select Mobile App Categories in the left-side nav menu of Google Ads Editor

google ads editor mobile app category exclusions menu

 

 

 

 

Step 5 – Click “Add Negative Mobile App Category” at the top of the screen, select Campaign level option.

mobile app category exclusions google ads editor

 

 

 

 

 

Step 6 – Select All apps and click “Ok”

exclude mobile app categories in google ads

 

 

 

 

Step 7 – Check changes

sherlock analyzing google ads

 

 

 

 

Step 8 – Post Changes to the Google UI and check to make sure everything looks good (we tested it, it should be!).

post app category exclusions to google ads

 

 

 

And voila, you’re done and that was easy!

 

Super happy and thankful with this post that just saved you a lot of time??

 

Awesome, and please share with your network!