Introducing My New Course: Google Ads for the Busy DTC Brand Operator

What if excluding brand in every Performance Max campaign isn't the best route to go? Kirk discusses why in this article.

An analogy for those who don't know Google ad buying: PPC is like buying a car...

I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.

If our target audience were groupies already obsessed with our company image, than those ads that just talk about our company might work well.

Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have so

You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.

I think CTV is going to absolutely explode (growth) in 2023 as we head towards a recession. Here is my thought process on why that is.

Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...