AI Shopping Agents Are Here: What PPCers Need to Know

A trap I see some brands fall into in PPC, is to label a positioning problem as a targeting problem.

In this article, we discuss what Google Merchant Center Next is, and what's potentially changing as Google transitions to an updated product for product feed management.

chatGPT is amazing as a tool, but there are things to consider that should cause at least a little hesitancy in adoption and wisdom in widespread usage. Some of those are...

Inherit a messy Google Merchant Center account? PPCKirk shows you how to safely audit, detach, and reclaim supplemental feed data when you don't have access to the original source files.

Why do you sometimes see Search keywords showing in Performance Max campaigns, even if you've specifically targeted those keywords?

What if excluding brand in every Performance Max campaign isn't the best route to go? Kirk discusses why in this article.

An analogy for those who don't know Google ad buying: PPC is like buying a car...

I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.