The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

When a client offers a sale price for a product, but Google still sees the old price (let's say, GMC either disapproves the product for pricing errors, OR the Automatic Item Updates updates the feed s

According to Google, signals are just that… they guide the machine learning process, which ultimately determines what and who to target. The problem is, your ad asset groups can be targeted to any aud

What do water bottles, train robberies, inventory management, 7x increases in shipping containers, employee purpose and the great job exit, have to do with one another? They're all topics of today's

As Google attempts to shift more ads over to this new ad format, they have officially announced a sunset date for Extended Text Ads (ETAs) of June 30, 2022. On that date, advertisers will not be able

When does this black eye on digital advertising get resolved? I'm not a programmatic media buyer, so I don't have the solution, but I can tell you, I'm getting weary of defending all digital advertisi

Two years ago, the pandemic started a chain of events that would break the supply chain in various and sundry ways. The hits just kept (and still keep) coming, and in this episode, we dig into...

There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.

We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until no

In this brief (seriously, it's only 15 minutes long) Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should