Stop Testing Unless You've Agreed On the Risks

Come listen to Amy and Kirk chat about her full take on the keyword’s past, present, and future.

I thought I would share an email I sent once to a prospect as we were dealing with their unrealistic ROAS expectations, and my hope is it is beneficial to you. They gave us their...

In this episode, we look at the evolution of the keyword by interviewing three brilliant guests, and thinking through what the keyword is, how it has changed, and how we should think about...

With one campaign you can target audiences across the YouTube Home and Watch Next feeds, Gmail, & the Google Discover Feed. We all know how addictive never-ending scrolling can be. In fact, Google...

In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...

First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o