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Digital Privacy

Digital privacy and security is one of those topics I think most of us engage with reactively rather than proactively, and I'll be the first to admit I've been guilty of that myself. These posts are my honest attempt to work through something that matters more than most of us realize until it's too late, and I hope something here helps you feel a little more informed and a little less exposed.

From the ZATO Blog

Google Ads MCC Hacks, API Sunsets, and the Conversion Tracking Simplification You'll Actually Care About: PPC Platform Updates, Week of April 7–14, 2026

Google Ads MCC Hacks, API Sunsets, and the Conversion Tracking Simplification You'll Actually Care About: PPC Platform Updates, Week of April 7–14, 2026

Kirk Williams
Team Zato
 • 
PPC Platform Updates
This week's PPC updates include an MCC security alert, a critical API migration deadline, and a conversion tracking overhaul. Here's what to act on now.
DSAs Are Dead, MFA Hits Tomorrow, Ad Disapprovals Everywhere: PPC Updates April 14–20

DSAs Are Dead, MFA Hits Tomorrow, Ad Disapprovals Everywhere: PPC Updates April 14–20

Kirk Williams
Team Zato
 • 
PPC Platform Updates
Google is killing DSAs, requiring MFA for the Ads API, and ad disapprovals are hitting accounts without explanation. Here's your weekly PPC update.
Stop Segmenting Shopping Ads by Margin or ROAS

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team Zato
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.
Optimize Google Shopping Product Descriptions (2026 Guide) | ZATO

Optimize Google Shopping Product Descriptions (2026 Guide) | ZATO

Kirk Williams
Team Zato
 • 
Google Merchant Center
Learn how to optimize Google Merchant Center product descriptions with PPCKirk. Discover the "180-character rule," avoid common policy disapprovals, and use AI to scale your feed optimization.
Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team Zato
 • 
Google Shopping
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h
Which Google Shopping Feed Provider Is Best?

Which Google Shopping Feed Provider Is Best?

Kirk Williams
Team Zato
 • 
Google Merchant Center
Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.
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