I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...
Changed your PMax tROAS and performance tanked? Don't revert yet. Here's a step-by-step troubleshooting framework to find the real cause, because it might not be your bidding.
AI in PPC is exciting, but will it actually improve performance? Kirk Williams challenges whether AI agents are driving real results or just upgrading your busywork.
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
Learn why Google Ads is primarily a demand capture channel and how understanding the limits of search-based growth can prevent wasted spend and drive true business scaling.
