Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
We were on a recent (and rare) call with a Google Shopping Feed Specialist who filled in some more details that I'm happy to share with you. It specifically involves a field they don't...
Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you'll have to hop on over to Search Engine Journal to r
ZATO is delighted to announce a partnership with Groove Ventures LLC. Groove is an exceptionally well-known brand in the silicone rings market, and has revolutionized ring design and experience...
For the advertisers who care about where their ads are shown, you may want to exercise caution with Smart Shopping campaigns. Currently, you are unable to choose...
Google Shopping Price Benchmarks. What are they and how can we use them? That's what I aim to address in this post.Have you ever wondered which of your products or product
For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google's continual ad placement increase on all the things. If you're on Twitter but we haven't connected...
One question you may have as you analyze PPC agency proposals is: why do I have to keep paying them every month? I mean, if you pay them to set up the account, then do you really need to continue...
I generally see people structuring Dynamic Retargeting campaigns by either setting all products into a single campaign (sometimes with only a single ad group targeting all website visit traffic!)...
f you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are a lot...
