The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

ZATO's owner, Kirk Williams, has just landed at #3 on PPCsurvey.com’s list of the Most Influential PPC Experts of 2025 once again securing a spot in the top 50 most influential PPC experts!

The Google Display Network (GDN) has wasted potential due to poor ad placement filtering. Success requires smart audience targeting, strong offers, and optimized landers for remarketing & prospecting.

Are we underestimating YouTube’s impact? Watch as Team ZATO dive into key takeaways from Andrew Faris & Olivia Kory on Demand Gen, attribution challenges, & how to measure YouTube’s true ROI in 2025.

Google Ads and Meta Ads have significant differences, and getting it wrong can harm your account. Here, we discuss 7 key differences between them and how to manage them effectively for better results.

Unlock Google Shopping success by mastering Google Product Category and Product Type. PPCKirk explains when to override Google's auto-categorization and how to build a tiered product type structure fo

Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!

Master Google Shopping product title optimization with PPCKirk. Learn how to balance algorithm requirements with user CTR and how to run simple title tests in GMC.

Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!

In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.