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PPC Bidding Models

Google Ads Bid Adjustments: When They Work, When They Don't, and When to Just Let Go

Bid adjustments can sharpen your Google Ads strategy, but only if your bidding strategy actually respects them. Here's what you need to know before you waste your time.

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Google Ads Bid Adjustments: When They Work, When They Don't, and When to Just Let Go

Google Ads Bid Adjustments: When They Work, When They Don't, and When to Just Let Go

Sarah Vlietstra
Team Zato
 • 
PPC Bidding Models
Bid adjustments can sharpen your Google Ads strategy, but only if your bidding strategy actually respects them. Here's what you need to know before you waste your time.
Read More
Which Google Shopping Feed Provider Is Best?

Which Google Shopping Feed Provider Is Best?

Kirk Williams
Team Zato
 • 
Google Merchant Center
Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.
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How to Run a Title Test in Google Shopping
🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team Zato
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.
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The Problem of Platform Transparency

The Problem of Platform Transparency

Kirk Williams
Team Zato
 • 
Marketing Principles
An analogy for those who don't know Google ad buying: PPC is like buying a car...
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5 Microsoft Ads Extensions Google Doesn't Have (And Why You Should Be Using Them)

5 Microsoft Ads Extensions Google Doesn't Have (And Why You Should Be Using Them)

Sarah Vlietstra
Team Zato
 • 
Microsoft Ads
Microsoft Ads offers 5 ad extensions Google doesn't — Action, Filter Link, Flyer, Review, and Video. If you're importing Google campaigns, here's what you're leaving on the table.
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