The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...

Master Google Shopping feed optimization by understanding the difference between Google Product Category and Product Type. PPCKirk explains why tiered product types are the secret to better PMax perfo

Learn how to set up Attribute Rules in Google Merchant Center Next with PPCKirk. This beginner's guide covers GMC feed rules, supplemental sources, and product data optimization.

If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!

Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.

Unsure whether you should run your own DTC sales on Amazon's Prime Day event? Consider these things.

Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.