The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.

If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ

Step-by-step guide to setting up a Google Merchant Center Next account. PPCKirk walks through business verification, shipping, taxes, and linking Google Ads in the new GMC UI.

I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.