top
30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 

Stop Testing Unless You've Agreed On the Risks

Kirk Williams
Team Zato
 • 
General PPC
Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.
Read More

From the ZATO Blog

Search here

Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis

S2 E5: Creating Clear Client Communication - with Sarah Vlietstra, ZATO - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency.
Read More

A Compelling Case for the Controlled Keyword for Smaller Budgets

Kirk Williams
Team ZATO
 • 
Google Search Network
This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.
Read More

S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).
Read More
Small Team, Big Impact
Google Ads Managed Well
Small Team, Big Impact. Google Ads Managed Well
‍Request your (free) Google Ads Consultation here.
Thank you! Your request has been submitted.
One of our PPC experts will reach out to you asap.
Oops! Something went wrong while submitting the form. Please check all fields and try again.
Services
Google Ads ManagementGoogle Shopping HelpMicrosoft Ads HelpYouTube Ads HelpPPC for Small BudgetsFree PPC ConsultationReferral Partner Program
COPYRIGHT © 2025 Zato, LLC, dba ZATO PPC Marketing. site DESIGNED BY ERICKSON BUILT. ZATO is a registered trademark.Sitemap  |  Terms & Conditions  | Privacy Policy

Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis