AI Shopping Agents Are Here: What PPCers Need to Know

Step-by-step guide to setting up a Google Merchant Center Next account. PPCKirk walks through business verification, shipping, taxes, and linking Google Ads in the new GMC UI.

I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.

How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

What are ad customizers in Google Ads, and how do they work? Read here as Kirk walks you through using them in RSAs, cautionary notes, and gets you a Walkthrough for setting them up.