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Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "...you'll enjoy this book." -Brad Geddes

Introducing the PPC Ponderings Podcast

Kirk Williams
Team Zato
 • 
Zato News
In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...
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Introducing the PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
Zato News
In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...

What if Performance Marketing is Only a Scam When Enacted Fraudulently?

Kirk Williams
Team ZATO
 • 
General PPC
First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o

How to Keep Machines From Stealing Your PPC Reporting Job

Sarah Vlietstra
Team ZATO
 • 
Business Tips
We’ve been hearing it again and again. Digital Marketing is becoming increasingly automated. The robots taking over. Machine learning, it’s kind of a big thing.

What Are the 2021 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team ZATO
 • 
General PPC
Advertising costs on this platform are still incredibly low, with CPVs as low as .01. Not only that, but targeting options can be quite extensive and effective, ranging from the broader...

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