We’re not just the people reading the expert how-to posts, we’re the ones writing them! This doesn't mean we always know everything, but that we're not afraid to confidently move forward with innovative ideas and management practices to keep your accounts on the cutting edge of PPC evolution.
We understand that tactics direct strategy (yes, you read that right). In the fast-paced space that PPC marketing exists in, agility in implementing ideas and experimentation are just as important in succeeding at meeting a client's goals. A macro-directive ("we're at A, we need to get to B") may initially sound actionable but may require someone that can visualize that same plan as resembling something more akin to A to Z. ZATO day in and day out, thinks tactically when personalizing their approach to your account. When you hire us you're not getting a puppet, you're getting an partner.
We see ourselves as strategic partners, rather than employees. Practically, this looks like a long-term collaborative relationship with you and your business knowledge, and us and our PPC knowledge working together at the table.
We are purposefully small. We aren’t embarrassed by our size, we are proud of it. If you partner with ZATO, you won’t be one of 150 accounts managed by an intern. We will be obsessed with your account’s success and doing what we can in our sphere, to push you towards success.
5. You Need To Be Found
It's getting harder than it used to be to be placed well on the internet. ZATO excels at targeting the right people. We identify your ideal target audience by getting to know your business in our onboarding timeframe, and beyond. We then help you find the right people and bid intelligently on the right position and placement to make sure you're getting the best bang for your buck out of Google AdWords, Bing Ads, Youtube Ads, Shopping Ads, Remarketing, and the Google Display Network.
6. You’re Busy
We recognize that you likely have a million things to do on your Slack channel or tasklist... and that's just for today. At ZATO, we take work off your plate by actively managing accounts seamlessly on our end and limiting your involvement to the strategic, needle-moving conversations. We are constantly at work behind the scenes, trying to make you look better. We’re not a fire and forget agency and that comes through in a million small ways, that you might not even notice.
7. You Need To Justify Your Investment
We get it, you can't just spend unlimited budget and whether it is your VP, CEO, or board, you need to account for every dollar invested and demonstrate profitability and growth. At ZATO, we work with you to create custom reports for your needs. These are created based on the KPIs you and your team are most interested in seeing that will ultimately drive real action and business growth.
8. You Want To Put Your Best Foot Forward
Let’s face it, at the end of the day, our work is reflected through you… to your superiors or to your customers. We understand that, and it’s why we value great relationships so much. We’re in it to make you look great through good reports, quick communication response, and business growth. We can't stress enough how much we understand this, and that comes through in our communication and work.
9. You Don’t Want A Novice
Believe it or not, we are purposefully small. We aren’t embarrassed by our size (there are only 3 of us), we are proud of it. If you partner with ZATO, you won’t be one of 150 accounts managed by an intern. We will be obsessed with your account’s success and doing what we can in our power of influence, to push you towards success. We don’t have a core business goal of quintupling in size by next month by overwhelming ourselves with too many accounts. We are people who love our jobs, love our families, love life, and we don’t want to ruin all that by pushing too hard for that next dollar. This doesn’t mean we don’t understand hard work, it means we won’t sacrifice hard work on your account just because another newer client comes along.
10. You Need Measurable Results
One thing ZATO prides itself on is measurement. Bar none, one of the first things we do in your account is check your conversion tracking and make sure we can find a way to see progress right from the get go. Whether you're tracking marketing qualified leads or you're wanting to sell more fidget spinners, you can trust ZATO to take your key performance indicators seriously.
Awards & Recognition
4th Most Influential PPCer in 2017
17K votes were cast on PPC Hero, and along with other relevant factors (such as social media presence, speaking, and writing) the Top 25 Most Influential PPC Experts of 2017 were chosen. https://www.ppchero.com/the-2017-top-25-most-influential-ppc-experts/
1 of the Top 13 PPC Experts to Follow
A list of the Top 13 passionate industry experts plugged-in to the latest and greatest PPC trends and releases so you can instantly gain the insights and advice you need. https://www.searchenginejournal.com/13-of-todays-top-ppc-experts-to-follow/238331/
1 of 21 Best SEM Experts in 2017
One of 21 people named a top SEM expert in 2017 on People Maven: https://www.peoplemaven.com/madison/best-sem-experts-2017.
You’ll Be in Good Company
ZATO Partner Testimonials
“My job is to grow our company into the future. Clearly, PPC is part of any good web marketing strategy. ZATO continues to play a critical role in taking our 60+ year old company and getting us in front of our potential customers in the Kalamazoo region. The personal, friendly, and professional services provided by ZATO, gives me the assistance and confidence to dominate my local market.”Clayton L., Director of Business Development
“As an e-commerce website with a national customer base and a large product catalog it was important that we partnered with someone who could handle the scope of the project. We found Kirk to be well equipped to devise and execute a PPC strategy on a national level. “Joshua Moxon, Marketing Director
Working with ZATO means you want an honest PPC company you can grow with, manage your accounts with professionalism & care, and help you achieve your goals through PPC.
Benefits of working with ZATO:
• Enterprise-Level PPC Quality with Small Agency Agility
• Monthly KPI Reports and Recommendations
• One-Stop Shop for Paid Search & Paid Social
• Value-Driven Mission of Honesty & Expertise First & Foremost