The Ginormous Google Shopping Guide for the Beginner (or Anyone)

As I wrote this, I debated whether to gate the content by requiring some sort of email address or information exchange. I think this is immensely valuable (almost 5,000 words!!), as it is much of what I’ve learned in years of managing Shopping Ads. However, I decided to go ahead …

Google Shopping Impression Share: Everything You Ever Wanted to Know – Video

Google-Shopping-Meme

Search Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the “some”, then welcome! We’re going to be looking at Search Impression Share as it relates to Shopping Impression Share, and the differences between them. Check out …

How to Keep Machines From Stealing Your PPC Reporting Job

ppc reporting emarie photography

When it comes to monthly PPC reporting, it’s easy to fall into the trap of pulling some KPIs and getting back to “real account work”. However, if you are in the habit of doing this you may find yourself devalued in an increasingly autonomous age! Instead, use your human skills …

3 Reasons I No Longer Work From Home – Video

work from home

Do you work from home or from an office? Right now, remote work has the reputation of being exceptionally awesome… but I decided to leave remote work for the office because of these 3 reasons. As an important caveat, I personally hate the open office concept. I think it kills …

What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …

One Big Tip for Balancing Work and a Big Family – Video

ppckirk work life balance with a big family

I have 4 kids and own a business and it’s… exhausting at times! On the other hand, there are a number of things we can do to help with work/life balance so we get more out of that 24 hour day that we all have. Here is a LinkedIn video …

Things I’ve Learned from Mental Health Days Thus Far – Video

zato mental health days

I recently published my first video to LinkedIn, and I did so on one of my Mental Health Days! You can see it below, or read the transcript if you’re like me and are one of the 0.07% in the world who don’t like videos 🙂 Remember to stay in …