Google Ads Drops BMM Match Type: PPCKirk Ponderings

bmm match type search engine land

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisers I had been thinking on this a bit over the weekend, and wanted to share my long-form thoughts to their questions. Enjoy! As always, comment your disagreements or thoughts on the socials, PPCKirk. …

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

smart shopping podcast isaac rudanksy patrick gilbert ppckirk williams mike ryan

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We’ve laughed, cried, argued, hugged about this new campaign type.. not really, but in the early days, we did engage in thoughtful debate in the blogosphere (to steal a phrase …

ZATO is Accepting Applications

  👇 Love Google Ads & Need a New Job? Read On 👇 Been in PPC 3+ years and live in the US of A? Have experience with Shopping Ads? Love Google Ads and Microsoft Ads, too? We are looking for a creative thinking, purposefully pondering, intellectually innovative Paid Search Specialist to add to our team. Your primary job would …

Online Marketing – A Definition of Terms

Google Ads Questions for smb owners

  New to PPC Marketing? Check out ZATO’s Terminology of PPC for SMBs. 2021 Edition! Google Ads – This is the name for Google’s Paid Advertising Solution (formerly known as Google AdWords).  It allows advertisers to pay money to display on Google’s search engine, as well as other sites that have legal affiliation with Google. Ad Extensions – These are …

Shackleton, the Antarctic, Bowls of Porridge, and PPC

shackleton endurance

I used to read a lot. Then, my Masters killed my love of reading (so. many. required. texts.), and at the same time online streaming services improved their offerings to suck my time away with Seinfeld and The IT Crowd re-runs. A one-two knock-out punch. Therefore, I recently challenged myself to shut off the screens (unless we’re doing some sort …

Read This Before Using New Customer Acquisition Goals in Google Smart Shopping Campaigns

google smart shopping meme

Let’s talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must lie ahead of us with such an opening! Self-teasing aside, as I have written previously, it is alarming that Smart Shopping campaigns (SSC) do not reveal how much traffic they are …

Review Kirk’s PPC Book, Get Free Stuff!

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Ponder and Review Are you picking up a copy of Kirk Williams new book, Ponderings of a PPC Professional? Do you like Coffee as much as Baby-Yoda? via GIPHY   Be one of the first 25 people in the US* to (legitimately) submit our form below, and we will give you one of these super-awesome-breathtaking-amazing-stunning-astounding-awe-inspring-unbelivable-only for PPC Professionals-Mug (for your …

Buy PPCKirk’s Book Now – Ponderings of a PPCer

ppc ponderings book cover ppckirk williams ppc marketing book

It’s here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from attribution & cows, to PPC Pricing models. You can see more details, along with chapter names and reviews on the book page here: PPC …

When Netflix Gives a MasterClass on Raising Prices

netflix marketing lessons

Did you see the Netflix price change, announced yesterday? What an interesting business entity to consider.   The Details: Netflix total subscribers: 182.8M Basic plan: unchanged Standard: up $1 (to ($13.99/mo) Premium: up $2 (to $17.99/mo)   Three Observations: Observation #1: Netflix once again prints money with a single email. Consider having a business model where you add, let’s say …

Kill Budget-Wasting Ads to Children’s YouTube Channels With This One Checkbox

If you run ads on YouTube, you have likely wished for an easy “exclude” option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck. Well, rejoice advertisers in love with non-wasted spend, because there is an option to exclude “Content suitable for families” from your account level settings. This will prevent your …

Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is …

Finding eCommerce Success on the Display Network and YouTube

Is It Possible to Find eCommerce Success on Display?   Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing.  Truthfully, many of the conversations I had with these agencies would turn out one of two ways:  either the agency had been burned in …

The PPC Ascending Seesaw of Scaling Awesomeness

scaling a ppc account seesaw of scaling awesomeness

“We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!” Have you ever heard this request by a client (or prospective client)?  It can be very common, especially in spaces where a smaller startup company sees opportunity to disrupt a major industry. You want to “disrupt” the …

ZATO Partners with Wee Squeak

wee squeak childrens shoes

  ZATO is excited to announce a partnership with Wee Squeak Children’s Shoes.  Have a toddler who insists on walking on their tippy toes (my youngest currently does this!), there’s a shoe for that! Wee Squeak makes fun noises children love to hear which encourages correct heel-to-toe walking (and is also just pretty darn cute).  Not only that, but their …

ZATO Welcomes Sarah Vlietstra to the Team

sarah vlietstra with ZATO PPC Marketing agency

We couldn’t be happier to welcome Sarah Vlietstra to the ZATO PPC Marketing team. 👏 🎉 💥 Sarah was ZATO’s Google rep for almost 2 years, and we liked working with her so much we decided it made sense to bring her on board the ZATO team! Representing Google for our clients means she already worked with us on numerous …

Does Google Shopping Query Filtering Still Work in 2020?

google shopping query filtering strategy

Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping campaigns. I tested this in our ZATO accounts, developed my own process for building it out and managing it, and then recorded my walk-through on Search Engine Land …

No Long-Term PPC Contracts Required? Then How Do ZATO Clients Stay?!

Google Ads Questions for small business owners

I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don’t require long-term commitments? I thought it would be good to share my beliefs from a marketing and business perspective, as well as give you insights into how we …

How to Track Surfaces Across Google (Free Shopping Ads) Revenue in Google Analytics

google merchant center feed rules for link attribute

Have you seen the new free Google Shopping Ads (named, Surfaces Across Google, by… well, Google) yet in your Google Merchant Center account? One of the frustrations with the report in Google Merchant Center is that it only shows clicks. Clicks give us some information, it’s interesting to see what percentage of traffic is being sent between paid and free. …