What’s the Big Difference Between Google Shopping & Google AdWords Search?

google shopping difference from google search

In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …

One Big Tip for Balancing Work and a Big Family – Video

ppckirk work life balance with a big family

I have 4 kids and own a business and it’s… exhausting at times! On the other hand, there are a number of things we can do to help with work/life balance so we get more out of that 24 hour day that we all have. Here is a LinkedIn video …

Things I’ve Learned from Mental Health Days Thus Far – Video

zato mental health days

I recently published my first video to LinkedIn, and I did so on one of my Mental Health Days! You can see it below, or read the transcript if you’re like me and are one of the 0.07% in the world who don’t like videos 🙂 Remember to stay in …

SMB PPC: Targeting Your Search Accounts Well When Budget Is Thin – Part 4

stormtroopers bad aim

Are you a limited budget, SMB PPC account? Then you are part of the rebel alliance, and a traitor. Here’s the thing, your competition is most likely a lot bigger than you. Heck, if you’re in any sort of ecommerce at all anymore, you’re probably bidding up against Amazon. You …

SMB PPC: 4 Tips for Managing Budgets Well – Part 3

Shape Budget Tool

I live in the USA. That means that, on average, I would be in $17K of credit card debt, not to mention the average of $30K in auto loans. Let’s admit it, we Americans can be pretty crappy at budgets. One of my favorite SNL skits ever is the “Don’t …

SMB PPC: A Good Account Setup Is Essential – Part 2

google adwords account setup

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first post, SMB PPC: A Definition of Terms, I will be writing a series on SMB …

SMB PPC: A Definition of Terms – Part 1

ppc 3xe ireland

It’s been almost 3 months since the last time someone blogged on the ZATO blog. That’s a tribute to how our ecommerce holiday season went… It was crazy and busy, but the most profitable we have ever had at ZATO! My objective this year is to blog more and speak …