What is the Ideal Google Shopping Budget?

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How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, …

ZATO Partners with Purple® Mattress

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For immediate release: September 6, 2018. ZATO is delighted to announce a partnership with Purple Innovations, Inc.  Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space …

Video: Mobile Apps Forced Into the GDN… Now What?

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If you follow PPC news, you’ve likely heard of the recent changes Google made to force mobile apps into all mobile and tablet GDN Campaigns now in Google Ads. If you’re feeling a little frustrated, …