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SMB PPC: A Good Account Setup Is Essential – Part 2

In Adwords Budgets, Bing Ads, Campaign Strategy, General, Google Adwords, PPC Advertising, Search Engine Marketing, SMB Marketing Tips, SMB PPC by Kirk Williams

In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first post, SMB PPC: A Definition of Terms, I will be writing a series on SMB …

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Making Your Budget Stretch: How to Pull Off PPC for SMBs – HeroConf London Presentation

In Campaign Strategy, General Business Tips, Google Adwords, Hero Conference, PPC Advertising, PPC Hero, Presentations, Search Engine Marketing, SMB Marketing Tips by Kirk Williams

It was a delight to speak at HeroConf London on managing SMB PPC well! Thanks again for having me! To see conference details, you may visit here: HeroConf London October 2017 My slides can be viewed here: Making Your Budget Stretch: How to Pull Off PPC for SMBs – HeroConf …

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5 Lessons Marketers Can Learn from Improv Comedy

In General by Tim Halloran

I started improv the winter of 2015 with the hopes of improving my ability to think on my feet, a skill that’s vital in everyday life but also working in a marketing agency. We live in a world of artificiality and a “respond when it’s convenient” mindset and I was …

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Confluence Conference Shopping Ads Slides & Links

In Ecommerce, General, Google Adwords, Google Shopping, Google Shopping Campaigns, Presentations by Kirk Williams

2017 Confluence Conference   My 2017 Slides: Confluence Conference – New to Google Shopping? From Setup to Strategy from Kirk Williams Further Research Articles included in slides: The Art and Science Webcast on Bing Shopping New Google pilot tests Shopping ads on the Display Network 2 Feed Providers to investigate: …

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Pros and Cons of Quora Ads – A 90 Day Look

In General, Quora Ads by Tim Halloran

Before We Begin There are articles out there that share how to start advertising on Quora, so I’m not going to delve into the technical details on setting up your first campaign. Instead I want to focus on our agency’s experience with using Quora ads the past three months. If you’re …