How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)

Howdy there fellow PPC traveler! In case you haven’t heard, the big news of August 2018 has been Google’s release of GDN mobile updates. Specifically, that mobile apps can no longer be excluded. You can catch up on this news here: Mobile App Exclusions in Google AdWords – UPDATED Details …

Video: Mobile Apps Forced Into the GDN… Now What?

google ads gdn mpbile app changes

If you follow PPC news, you’ve likely heard of the recent changes Google made to force mobile apps into all mobile and tablet GDN Campaigns now in Google Ads. If you’re feeling a little frustrated, you have good reason to be! However, I don’t think it’s all bad, and I …

The Ginormous Google Shopping Guide for the Beginner (or Anyone)

    Shopping Ads are my favorite part of Paid Search. For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition. This article is for the purpose of giving you that working knowledge, and we’re going to …

Google Shopping Impression Share: Everything You Ever Wanted to Know – Video

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Search Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the “some”, then welcome! We’re going to be looking at Search Impression Share as it relates to Shopping Impression Share, and the differences between them. Check out …

How to Keep Machines From Stealing Your PPC Reporting Job

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When it comes to monthly PPC reporting, it’s easy to fall into the trap of pulling some KPIs and getting back to “real account work”. However, if you are in the habit of doing this you may find yourself devalued in an increasingly autonomous age! Instead, use your human skills …

3 Reasons I No Longer Work From Home – Video

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Do you work from home or from an office? Right now, remote work has the reputation of being exceptionally awesome… but I decided to leave remote work for the office because of these 3 reasons. As an important caveat, I personally hate the open office concept. I think it kills …

What’s the Big Difference Between Google Shopping & Google AdWords Search?

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In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads and Bing Shopping is the same way! Video Transcript Hey, Kirk here. So, I had …