ZATO Partners with Kuru Footwear

    ZATO is excited to announce a partnership with KURU Footwear.  KURU Footwear is a shoe brand whose revolutionary technology changes the way sufferers of plantar fasciitis and heel pain walk (as well as …

What is Automated Bidding and Who Should Use It?

Editor’s Note: This is a guest post by Corey Braccialini of HubSpot. Read more about Corey in his biography at the end of the post. Happy reading! The days of making an educated guess on …

How to Set Up a TrueView for Shopping Campaign in Google Ads

product video option in google truview for shopping

YouTube’s main benefit is building brand awareness. With TrueView in-stream ads, advertisers can run very cost-effective video campaigns in Google Ads. But we can use video campaigns to do more than just boost awareness. With …