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Watch ZATO Owner, Kirk Williams' TEDx Talk - Stop the Scale: Redefining Business Success. Watch Now

Google's New Search Ads Metrics Definitions Changes Explained

Kirk Williams
Team Zato
 • 
Google Search Network
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Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Kirk Williams
Team ZATO
 • 
Google Ads
In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.

Google Shopping GTIN Requirements Explained!

Kirk Williams
Team ZATO
 • 
Google Shopping
If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.

Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Kirk Williams
Team ZATO
 • 
Performance Max
I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

TEDx Billings 2023 Talk: Stop the Scale: Redefining Business Success by ZATO Owner, Kirk Williams

Kirk Williams
Team ZATO
 • 
Business Tips
Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.

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