What is Automated Bidding and Who Should Use It?

Editor’s Note: This is a guest post by Corey Braccialini of HubSpot. Read more about Corey in his biography at the end of the post. Happy reading! The days of making an educated guess on how much to bid on your keywords and manually adjusting are behind us. With the help of machine learning, advertisers can take advantage of the wealth of knowledge that exists within the Google universe and use it to drive a stronger return on your paid ads investment.  But let’s be honest – there are a lot of different automated bidding types to choose from. And choosing the wrong one can seriously hurt your advertising performance. Let’s explore what automated bidding is and how to use it to maximize your paid ads on Google.  The insights included in this article are taken from HubSpot Academy’s free course on Paid Media Strategy, created in partnership with ZATO.  …