Book Release & Giveaway: Ponderings of a PPC Professional

ppc ponderings book kirk williams a ppc marketing book by ppckirk

Not All Who Ponder Are Lost – Book & Mug Giveaway Do you follow @ppckirk on Twitter? Are you a ZATO client? Or maybe you’re just a person that’s into Digital Marketing and PPC? Then you may have heard, the owner of ZATO is releasing his very own PPC book later this month. October 31st to be exact. This is a unique PPC book, in that it does not primarily consist of Pay-Per-Click tactics or technical aspects of account creation and management (better known to ZATO as “the what”), but rather the framework of philosophy (the “why”). Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether the reader is just beginning in the world of PPC, or is a tried and true expert hoping to find new insights into common problems, Ponderings of a PPC Professional …

ZATO Partners with Wee Squeak

wee squeak childrens shoes

  ZATO is excited to announce a partnership with Wee Squeak Children’s Shoes.  Have a toddler who insists on walking on their tippy toes (my youngest currently does this!), there’s a shoe for that! Wee Squeak makes fun noises children love to hear which encourages correct heel-to-toe walking (and is also just pretty darn cute).  Not only that, but their innovative and fun designs are as enjoyable as they are practical! For Wee Squeak, ZATO will be managing their Google Ads account as part of the Google Ads for Small Budgets Program we started last year. In this program, we use a variety of efficient process and automation as well as strategic oversight (i.e., the humans guide the machines!) to give high quality PPC management at a fraction of the cost. For more details about ZATO’s Small Budget Program, and to get a free Account Analysis, check out our program …

No Long-Term PPC Contracts Required? Then How Do ZATO Clients Stay?!

Google Ads Questions for small business owners

I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don’t require long-term commitments? I thought it would be good to share my beliefs from a marketing and business perspective, as well as give you insights into how we think about things at ZATO as it specifically relates to our clients. You may be considering joining our client-list, or even referring people over to us, and I hope to be as transparent as possible, so you can understand a little of how ZATO “ticks” in this regard.   The Big Question with Contracts At ZATO, we have no long-term commitments. Not one. Every, single, one of our clients (biggest to smallest) is on a month-to-month basis with a 30 Day Written Out. You want to walk away from ZATO …

ZATO Partners with Kuru Footwear

  ZATO is excited to announce a partnership with KURU Footwear.  KURU Footwear is a shoe brand whose revolutionary technology changes the way sufferers of plantar fasciitis and heel pain walk (as well as those of us just wanting a more comfortable shoe), and makes us all look good in the process! In this relationship, ZATO will overhaul and manage Shopping Ads campaigns to increase revenues and profitability through this channel. In order to accomplish this, ZATO will identify areas of improvement in the Google Merchant Center Feed, as well as design and implement a proprietary Shopping Ads campaign organization strategy to best position KURU to the ideal target audience. ZATO is known for its advanced Shopping Ads techniques and is delighted to get the chance to utilize this expertise on a household brand such as KURU. For more details about ZATO’s Shopping Ads, and to see how we can …

ZATO Partners with Traeger Grills

traeger grills logo

  ZATO is delighted to announce a partnership with Traeger Grills.  Traeger makes the best selling electric wood pellet grills on the market and is the original inventor and innovator of this type of outdoor cooking solution. One of the things that we are drawn to in the Traeger brand, is being able to position more than simply grills on Google Shopping Ads, but to sell a quality culinary experience that will last for years.  Taste, versatility, ease, consistency, and community are the pillars of which customers buy and use Traeger grills and we are delighted to share in the story of connecting those customers with Traeger through Bing and Google Shopping Ads marketing. In this relationship, ZATO will overhaul and manage Shopping Ads campaigns to increase revenues and profitability through this increasingly important ecommerce channel. In order to accomplish this, ZATO will audit and identify areas of growth opportunity …

ZATO Partners with Groove Life Rings

groove life rings logo

    ZATO is delighted to announce a partnership with Groove Ventures LLC.  Groove is an exceptionally well-known brand in the silicone rings market, and has revolutionized ring design and experience. Their partnerships with popular brands such as Spartan Races, and Mossy Oak demonstrate a commitment to both excellence and creativity. In this relationship, ZATO will overhaul and manage Shopping Ads campaigns to increase revenues and profitability through this channel. In order to accomplish this, ZATO will identify areas of improvement in the Google Merchant Center Feed, as well as design and implement a proprietary Shopping Ads campaign organization strategy to best position Groove to the ideal target audience. ZATO is known for its advanced Shopping Ads techniques and is delighted to get the chance to utilize this expertise on a household brand such as Groove Life rings. For more details about ZATO’s Shopping Ads, and to see how we …

ZATO Partners with Purple® Mattress

Purple Mattress Logo

For immediate release: September 6, 2018. ZATO is delighted to announce a partnership with Purple Innovations, Inc.  Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space including the raw egg test, sasquatch, and goldilocks and we are thrilled to work with this brilliant team. In this relationship, ZATO will overhaul and manage Purple® Shopping Ads campaigns to increase revenues and profitability through this channel. In order to accomplish this, ZATO will identify areas of improvement in the Google Merchant Center Feed, as well as design and implement a proprietary Shopping Ads campaign organization strategy. ZATO is known for its advanced Shopping Ads techniques and is delighted to get the chance to utilize this expertise on a household brand such as Purple®. For more details about ZATO’s Shopping Ads, and to see how we can assist and overhaul your Shopping Campaigns, fill …