Speaking at a digital marketing conference can be an intimidating thing. Depending on the conference, you are often talking to peers who know as much or more than you as you attempt to persuade them …
How Can I Get More Impressions for My Local Business With Google Ads?
Perhaps you’re a small business owner hoping to do what every business owner hopes to do… grow your business your way, and build or maintain a happy, healthy lifestyle! Hooray for being on the entrepreneurial …
What is the Ideal Google Shopping Budget?
How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, …
ZATO Partners with Purple® Mattress
For immediate release: September 6, 2018. ZATO is delighted to announce a partnership with Purple Innovations, Inc. Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space …
How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)
Howdy there fellow PPC traveler! In case you haven’t heard, the big news of August 2018 has been Google’s release of GDN mobile updates. Specifically, that mobile apps can no longer be excluded. You can …
Video: Mobile Apps Forced Into the GDN… Now What?
If you follow PPC news, you’ve likely heard of the recent changes Google made to force mobile apps into all mobile and tablet GDN Campaigns now in Google Ads. If you’re feeling a little frustrated, …
Mobile App Exclusions in Google AdWords – UPDATED Details and Silver Lining
UPDATED POST: August 3, 2018 I’d love to not have to make this update, but we have some news here from Google. Read the whole thing though for my hot take at the end. Let’s …
The Ginormous Google Shopping Guide for the Beginner (or Anyone)
Shopping Ads are my favorite part of Paid Search. For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition. This …
Google Shopping Impression Share: Everything You Ever Wanted to Know – Video
Search Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the “some”, then welcome! We’re going to be looking at Search Impression …
The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – Video
Hey gang, hope you’re doing well this fine Monday morning! I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center. Watch …