Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your Smart Shopping campaigns… …
What is the Difference Between Google Shopping Actions and Google Shopping
Editor’s Note: This is a guest post by Brian Roizen, co-founder and chief architect of ZATO’s favorite Shopping feed provider: Feedonomics. You can get further details about Brian and Feedonomics at the end of the …
ZATO Partners with Traeger Grills
ZATO is delighted to announce a partnership with Traeger Grills. Traeger makes the best selling electric wood pellet grills on the market and is the original inventor and innovator of this type of outdoor …
Here is Why Google is Downgrading the Product Category Field for Product Type
Maybe you saw this announcement and wondered if there was something behind it. Read on! I believe I can fill in some gaps based upon Google’s announcement regarding Google Product Category’s quiet sunsetting. If you missed …
As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here’s Why.
Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you’ll have to hop on over to Search …
ZATO Partners with Groove Life Rings
ZATO is delighted to announce a partnership with Groove Ventures LLC. Groove is an exceptionally well-known brand in the silicone rings market, and has revolutionized ring design and experience. Their partnerships with popular …
Trying a Smart Shopping Campaign? Be Aware of This
Do you run Shopping Ads for clients and been wondering lately about whether you should use Smart Shopping campaigns? Here is something to consider. Please note, this was based on a Twitter thread I wrote, …
Google Shopping Price Benchmarks: What They Are & How To Use Them
Google Shopping Price Benchmarks. What are they and how can we use them? That’s what I aim to address in this post. Have you ever wondered which of your products or product brands are not …
That Time a PPCer Asked For Fewer Ad Placements on Google
For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google’s continual ad placement increase on all the things. If you’re on Twitter but we haven’t connected, …
Why Pay a PPC Agency for Monthly Management?
You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency proposals is: why do I have to keep …