Do you run Shopping Ads for clients and been wondering lately about whether you should use Smart Shopping campaigns? Here is something to consider. Please note, this was based on a Twitter thread I wrote, …
Google Shopping Price Benchmarks: What They Are & How To Use Them
Google Shopping Price Benchmarks. What are they and how can we use them? That’s what I aim to address in this post. Have you ever wondered which of your products or product brands are not …
That Time a PPCer Asked For Fewer Ad Placements on Google
For those of you not on Twitter, I wanted to share a thread I wrote this AM contemplating Google’s continual ad placement increase on all the things. If you’re on Twitter but we haven’t connected, …
Why Pay a PPC Agency for Monthly Management?
You may be a CMO, VP of Marketing, or just a small business owner looking for answers. One question you may have as you analyze PPC agency proposals is: why do I have to keep …
A Better Google Dynamic Remarketing Setup: Step-by-Step to Profitability
If you are reading this, you likely have at least some understanding of Dynamic Product Remarketing. Because of that, and to save me time and wrist-typing strength, I won’t go into deep detail here of …
The Ideal Showcase Shopping Ads Campaign Structure
What an ultra-specific post, like if you don’t care anything about Showcase Shopping Ads then DEFINITELY a waste of your time to read on. However… If you run Showcase Shopping Ads, then this is my …
Small B2B Business Trying PPC? 4 Reasons to Start with Bing
The time’s they are a’changin. Google has been the market monarch for as long as I’ve been in Paid Search, and the mantra for us at ZATO for accounts just starting out is typically something …
Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing?
Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the previous period, but that higher spend did not correlate …
The New Google Shopping Promotions Setup: What You Need to Know
If ever there was a title to spark a fire in the hearts and minds of innovation… …this is clearly not that title. In all seriousness, for those of you like us who actively use …
2 Things I Did to Make Post-Vacation Work Email Not Terrible
This is an older video I filmed back in June… and am just now getting around to posting it! In this video, I note a few things I’ve changed up for managing email over vacation …