5 Lessons Marketers Can Learn from Improv Comedy

I started improv the winter of 2015 with the hopes of improving my ability to think on my feet, a skill that’s vital in everyday life but also working in a marketing agency. We live in a world of artificiality and a “respond when it’s convenient” mindset and I was …

Making Your Euros Stretch: How to Own Limited Budget PPC

3xe conference smb ppc

It was a delight to speak at 3XE Digital in Dublin on managing PPC well from a limited budget perspective! Thanks again for having me! To see conference details, you may visit here: 3XE Digital October 2017 My slides can be viewed here: Making Your Euros Stretch: How to Own …

ZATO Mental Health Days

I’m excited to announce that with the growing team at ZATO, our benefits are also expanding. Mental health is a crucial part of our physiological makeup, and beginning January 2018, all ZATO team members will be taking off a monthly Mental Health Day. This will give us a chance to …

ZATO Welcomes New Employee – Eric Marshall of Billings, MT

Hey! Kirk here. When I started ZATO in 2011, I had little intention of growing it beyond myself. Here we are 6 years later, as we add another employee into the mix! While we are now bigger than 1, our commitment to high-value, dedicated, technical PPC management has not changed …

Confluence Conference Shopping Ads Slides & Links

2017 Confluence Conference   My 2017 Slides: Confluence Conference – New to Google Shopping? From Setup to Strategy from Kirk Williams Further Research Articles included in slides: The Art and Science Webcast on Bing Shopping New Google pilot tests Shopping ads on the Display Network 2 Feed Providers to investigate: …

I Fought Calendly For Years. Here’s Why I’m Now Addicted To It

My Position on Automated Scheduling Has Completely Reversed What an odd thing to see in a predominantly Search & Social Marketing Blog. But here’s the deal, I had a call get canceled this AM, and I’ve been behind on my blog writing for awhile now, and this is something I’m …

Pros and Cons of Quora Ads – A 90 Day Look

Before We Begin There are articles out there that share how to start advertising on Quora, so I’m not going to delve into the technical details on setting up your first campaign. Instead I want to focus on our agency’s experience with using Quora ads the past three months. If you’re …

ZATO SMB PPC Interview on PPC Rockstars with David Szetela

Howdy! It’s been awhile since we blogged on the ZATO blog, but that doesn’t mean we haven’t been up to our necklines in other stuff. One of those things has been an interview with the awesome and renowned David Szetela (who co-wrote the book: AdWords An Hour a Day) on …

Letter to a Prospect: Why Hard PPC Traffic Estimates Are Misleading

The following is an interaction I once had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience. To give a little context, this letter came after multiple conversations that continued …

A Tale of Digital Marketing Attribution Woe

Janet and the Cows Janet likes cows. Ever since Janet first visited her grandparents’s dairy farm in small-town Wisconsin, Janet has had pleasant thoughts of her bovine friends. As she got older, Janet could not visit the farm as much as she would have liked, so she compensated by purchasing …