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ZATO SMB PPC Interview on PPC Rockstars with David Szetela

In Announcements, Branding, General, Google Adwords, In the News, News, PPC Advertising, PPC Hero, Search Engine Marketing, SMB Marketing Tips by Kirk Williams

Howdy! It’s been awhile since we blogged on the ZATO blog, but that doesn’t mean we haven’t been up to our necklines in other stuff. One of those things has been an interview with the awesome and renowned David Szetela (who co-wrote the book: AdWords An Hour a Day) on …

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Letter to a Prospect: Why Hard PPC Traffic Estimates Are Misleading

In Adwords Budgets, Campaign Strategy, General, General Marketing Principles, Google Adwords, Google Shopping, PPC Advertising by Kirk Williams

The following is an interaction I once had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience. To give a little context, this letter came after multiple conversations that continued …

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Match Type Segmentation Wins with Google’s Exact March Matchness Update

In Campaign Strategy, General, Google Adwords, Match Type Strategy by Kirk Williams

Why Segmenting Campaigns By Match Type is the Best Structure for Google’s Exact Match Update Google AdWords released their Exact close variant update one week ago Friday. There have been a variety of reactions to it, including creative nicknaming. My two favorite nicknames are “Enhanced Exact” (first observed coming from …

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10 Puppy GIFs Related To Advertising for National Puppy Day!

In General by Tim Halloran

1. Finishing setting up a campaign you’ve been hyping to the client for awhile and intently waiting for the web traffic to start rolling in. 2. That moment when your hot dog manufacturer client wants a viral idea and you have puppies on the brain. 3. Getting ready for a PPC …

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Untangling Facebook Attribution Models

In Facebook, Google Analytics, Paid Social by Tim Halloran

Succeed at Reporting Despite Differences Between Google Analytics & Facebook Ads. Introduction How do you attribute conversions to paid social? Do you use Google Analytics exclusively or do you rely on Facebook’s ad manager to fill in the details? No doubt, you’ve run the numbers and see that they’re never …