Succeed at Reporting Despite Differences Between Google Analytics & Facebook Ads. Introduction How do you attribute conversions to paid social? Do you use Google Analytics exclusively or do you rely on Facebook’s ad manager to fill in the details? No doubt, you’ve run the numbers and see that they’re never …
The Agency Guide to Setting Up Facebook Business Manager
As of 2017, Facebook’s auction-based PPC advertising offering is 13 years old (launched in 2004) and their platform has improved a lot since then. Business manager is now organized enough for us to be able to scale our paid social client-base since we’re not wasting time switching between users. Despite …
How to Exclude Mobile Apps in Google AdWords… The Easy Way!
Do you remember those old Staples commercials where they would set up a complicated scenario, long for an easier way to make it through the scenario, and then push the “Easy Button” to make it happen in a second? It’s really a great take on meeting business needs, and the …
Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.
I recently had an interaction on Reddit, that I decided to save since my response got long and, well, blog-like! I’ve talked on pricing before, but the Profit-based PPC agency fees discussion seems to come up a lot, especially with small business owners so I thought including this for you …
Survive & Thrive at SMB PPC Slides & Links
Here are my slides and research links for the presentation I gave at SMX West 2017. I believe it is possible to still win, even when your competition is big! Here’s how to do it: Links Referenced in the Presentation Why SMBs Should Not Run AdWords Accounts – Matt …
Confluence Conference Shopping Ads Slides & Links
My Slides: Tough Ecommerce Competition in SERPs? Master Shopping Ads from Kirk Williams E-commerce KPI Benchmarks 2016 (Slides 9-10) Ecommerce SEO And Why Online Retailers Need It (Is sharing this enough proof that I don’t think Ecommerce SEO is dead???) Advanced Google Shopping – SMX Munich Presentation (Slide 13) Digital …
How to Speedily Add Expanded Text Ads into Your Entire AdWords Account
What do a bunch of PPCers sick of regurgitating the same material over and over again do when something as big as Expanded Text Ads hits? We turn up our pent-up energetic writing activity to TEN! Or even, TWENTY. Much has already been said on Expanded Text Ads, but I’d …
Google Shopping GTIN Requirements Explained!
I watched the Google Shopping GTIN requirement video so you don’t have to! If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situation, and more …
PPC Client Communication Article Repository for 1/19 PPCChat
On January 19, 2016, I had the privilege of leading a #ppcchat in which we discussed communication skills and ideas with clients and/or bosses in PPC. Here are several articles that may be helpful to you in this area, written by fellow PPCers. Also, here is the #ppcchat conversation itself …
Hero Conf London – B2B PPC Article Repository
Thanks for listening to my Hero Conference London session. Here are my slides and the articles I referenced during the presentation, I hope they prove helpful as you dig further into B2B PPC. How to Lose Your B2B PPC Account – PPCKirk Hero Conference London from PPCKirk There is no …