Howdy there fellow PPC traveler! In case you haven’t heard, the big news of August 2018 has been Google’s release of GDN mobile updates. Specifically, that mobile apps can no longer be excluded. You can …
Video: Mobile Apps Forced Into the GDN… Now What?
If you follow PPC news, you’ve likely heard of the recent changes Google made to force mobile apps into all mobile and tablet GDN Campaigns now in Google Ads. If you’re feeling a little frustrated, …
Mobile App Exclusions in Google AdWords – UPDATED Details and Silver Lining
UPDATED POST: August 3, 2018 I’d love to not have to make this update, but we have some news here from Google. Read the whole thing though for my hot take at the end. Let’s …
The Ginormous Google Shopping Guide for the Beginner (or Anyone)
Shopping Ads are my favorite part of Paid Search. For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition. This …
Google Shopping Impression Share: Everything You Ever Wanted to Know – Video
Search Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the “some”, then welcome! We’re going to be looking at Search Impression …
The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – Video
Hey gang, hope you’re doing well this fine Monday morning! I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center. Watch …
How to Keep Machines From Stealing Your PPC Reporting Job
When it comes to monthly PPC reporting, it’s easy to fall into the trap of pulling some KPIs and getting back to “real account work”. However, if you are in the habit of doing this …
3 Reasons I No Longer Work From Home – Video
Do you work from home or from an office? Right now, remote work has the reputation of being exceptionally awesome… but I decided to leave remote work for the office because of these 3 reasons. …
What’s the Big Difference Between Google Shopping & Google AdWords Search?
In this video, Kirk discusses the primary difference between Google Shopping Ads and Google AdWords Search Ads. If you want to skip the video, just read the transcript provided below. Also, note that Bing Ads …
I don’t know how to run shopping ads, and at this point I’m afraid to ask. – HeroConf 2018 Austin Presentation
Howdy! If you’re here, you might have attended my session in Austin on Shopping Ads. If so, welcome and you can find my slides and links here for additional research. Even if you’re been running …