ZATO has been around since 2011 (with a rebrand somewhere in there), and one of the most consistent things we have seen is that starting PPC business budgets have remained the same, while costs …
My Notes on the Google Shopping Expert Series in LA Seminar
Today I had the privilege of a quick trip to sunny LA to learn a little more about Google’s take on Smart Shopping campaigns (SSC). It was especially a privilege, because Billings (in Montana where …
Should You Switch From Standard Shopping Ads to Google Smart Shopping? – Part 3: The ZATO Guide to Google Smart Shopping Campaigns
In the first segment of this series (What is Smart Shopping?), we focused on what Google Smart Shopping is, and in the second segment we discussed key tactics (Establish Your Smart Shopping Strategy). In this …
Is Your Google Display Remarketing Campaign Struggling Lately? This Sneaky Setting Is Why.
Scenario: You have seen your Google Ads Display Network (GDN) Remarketing campaigns struggling lately. I mean, it seems to be spending well (even too much maybe), but in some weird ad groups with oddly specific …
Establish Your Strategy – Part 2: The ZATO Guide to Google Smart Shopping Campaigns
In the first segment of this series (What is Smart Shopping?), we focused on what Google Smart Shopping is, and in this segment we will now begin to get into the actual tactics to use …
BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show
This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor …
A Welcome Update to Google Shopping’s MAP Policy
If the title of this post doesn’t cause an inordinate amount of excitement to surge through your bones, and cheers to escape your lips then what are you even doing in PPC? I kid, I …
Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources
I had the immense privilege of speaking at a show I’ve wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I …
What Is Smart Shopping? – Part 1: The ZATO Guide to Google Smart Shopping Campaigns
At ZATO, we do a lot of Shopping Ads management (everything from little brands & retailers, to household brands like Traeger Grills and Purple Mattress) which means we do a lot of new feature …
Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far).
Editor’s Note: This is a guest post by Joe Martinez of Clix Marketing. Joe is a great friend, and one of the world’s foremost experts on Youtube advertising so we are excited to share this …