The time’s they are a’changin. Google has been the market monarch for as long as I’ve been in Paid Search, and the mantra for us at ZATO for accounts just starting out is typically something …
Client Question: Should Higher Spend Always Correlate With More Sales in PPC Marketing?
Question Posed to (or by) you: “Hello PPC Person, we have been reviewing your reports and notice that we spent more last month than in the previous period, but that higher spend did not correlate …
The New Google Shopping Promotions Setup: What You Need to Know
If ever there was a title to spark a fire in the hearts and minds of innovation… …this is clearly not that title. In all seriousness, for those of you like us who actively use …
2 Things I Did to Make Post-Vacation Work Email Not Terrible
This is an older video I filmed back in June… and am just now getting around to posting it! In this video, I note a few things I’ve changed up for managing email over vacation …
5 Things I’ve Learned After 3 Years of Speaking at Digital Marketing Conferences
Speaking at a digital marketing conference can be an intimidating thing. Depending on the conference, you are often talking to peers who know as much or more than you as you attempt to persuade them …
How Can I Get More Impressions for My Local Business With Google Ads?
Perhaps you’re a small business owner hoping to do what every business owner hopes to do… grow your business your way, and build or maintain a happy, healthy lifestyle! Hooray for being on the entrepreneurial …
What is the Ideal Google Shopping Budget?
How Much Of Your PPC Budget Should Go to Google Shopping Ads? My assumption is you play some strategic role in your company when it comes to setting marketing budgets. You may be a CMO, …
ZATO Partners with Purple® Mattress
For immediate release: September 6, 2018. ZATO is delighted to announce a partnership with Purple Innovations, Inc. Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space …
How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)
Howdy there fellow PPC traveler! In case you haven’t heard, the big news of August 2018 has been Google’s release of GDN mobile updates. Specifically, that mobile apps can no longer be excluded. You can …