Fantastic Feeds & How to Mind Them – Slides & Links

I had the privilege of speaking at Hero Conference 2017 on one of my favorite things in the whole world, Shopping Ads! Sounds boring? Ok, well I like it, so leave me alone! In all seriousness, I presented with Elizabeth Marsten, and will include her slides as well once they …

Match Type Segmentation Wins with Google’s Exact March Matchness Update

Why Segmenting Campaigns By Match Type is the Best Structure for Google’s Exact Match Update Google AdWords released their Exact close variant update one week ago Friday. There have been a variety of reactions to it, including creative nicknaming. My two favorite nicknames are “Enhanced Exact” (first observed coming from …

10 Puppy GIFs Related To Advertising for National Puppy Day!

1. Finishing setting up a campaign you’ve been hyping to the client for awhile and intently waiting for the web traffic to start rolling in. 2. That moment when your hot dog manufacturer client wants a viral idea and you have puppies on the brain. 3. Getting ready for a PPC …

Untangling Facebook Attribution Models

Succeed at Reporting Despite Differences Between Google Analytics & Facebook Ads. Introduction How do you attribute conversions to paid social? Do you use Google Analytics exclusively or do you rely on Facebook’s ad manager to fill in the details? No doubt, you’ve run the numbers and see that they’re never …

The Agency Guide to Setting Up Facebook Business Manager

As of 2017, Facebook’s auction-based PPC advertising offering is 13 years old (launched in 2004) and their platform has improved a lot since then. Business manager is now organized enough for us to be able to scale our paid social client-base since we’re not wasting time switching between users. Despite …

How to Exclude Mobile Apps in Google AdWords… The Easy Way!

baby adwords app meme

Do you remember those old Staples commercials where they would set up a complicated scenario, long for an easier way to make it through the scenario, and then push the “Easy Button” to make it happen in a second? It’s really a great take on meeting business needs, and the …

Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.

I recently had an interaction on Reddit, that I decided to save since my response got long and, well, blog-like! I’ve talked on pricing before, but the Profit-based PPC agency fees discussion seems to come up a lot, especially with small business owners so I thought including this for you …

Survive & Thrive at SMB PPC Slides & Links

Here are my slides and research links for the presentation I gave at SMX West 2017. I believe it is possible to still win, even when your competition is big! Here’s how to do it:   Links Referenced in the Presentation Why SMBs Should Not Run AdWords Accounts – Matt …