SMB PPC: A Good Account Setup Is Essential – Part 2

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In the world of PPC, limited budget accounts are like McDonalds hamburgers. Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances. As I noted in my first …

SMB PPC: A Definition of Terms – Part 1

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It’s been almost 3 months since the last time someone blogged on the ZATO blog. That’s a tribute to how our ecommerce holiday season went… It was crazy and busy, but the most profitable we …

5 Lessons Marketers Can Learn from Improv Comedy

I started improv the winter of 2015 with the hopes of improving my ability to think on my feet, a skill that’s vital in everyday life but also working in a marketing agency. We live …