Is Your Google Display Remarketing Campaign Struggling Lately? This Sneaky Setting Is Why.

robot fail google ads

Scenario: You have seen your Google Ads Display Network (GDN) Remarketing campaigns struggling lately. I mean, it seems to be spending well (even too much maybe), but in some weird ad groups with oddly specific audiences set. Alarmingly, your CPA or ROAS has been worse since it started spending more and you haven’t been able to figure out why. Does this scenario ring a bell? Even if it doesn’t, I’d suggest you cautiously read the following because this impacts all accounts. If you have been running existing audiences, it appears to us that sometime in the last few months (we observed a spend surge on July 27 as the earliest in our account so far, but have heard of earlier dates from others since releasing this post) Google surged spend to existing GDN Ad Groups with an automatic targeting audience setting that finds users beyond your set audiences shows ads …

Establish Your Strategy – Part 2: The ZATO Guide to Google Smart Shopping Campaigns

google smart shopping strategy

In the first segment of this series (What is Smart Shopping?), we focused on what Google Smart Shopping is, and in this segment we will now begin to get into the actual tactics to use in this campaign type. I’m not here to debate whether this is a strategy or tactic post…we’ll leave that for the guru marketers with too much time on their hands. What I do want to discuss is what the specific strategy should be for your account as we begin to consider how Smart Shopping plays into the Shopping Ads channel within your broader marketing strategy. Having managed just under $1 million in Smart Shopping campaign tests, we believe there are certain ways to think about Smart Shopping that goes beyond simply enabling one campaign, and shutting off your Legacy shopping campaigns. I hope this post is helpful for you in this regard. Smart Shopping Campaign …

BrightonSEO 2019 – Google Shopping Ads Sessions – Search Advertising Show

brightonseo ppckirk session slides for 2019 google shopping ads

  This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined!     BrightonSEO 2019 – Intro to Google Shopping Ads Don’t Know Shopping Ads? No …

A Welcome Update to Google Shopping’s MAP Policy

If the title of this post doesn’t cause an inordinate amount of excitement to surge through your bones, and cheers to escape your lips then what are you even doing in PPC? I kid, I kid. I admit it, this is one of those posts that will be exceptionally boring for many of you… but potentially life-changing for a few of you. I write to the few. If you remember the post I wrote years back on Google Shopping and MAP policies, you’ll remember what I found… that Google has for a long time lived in a world that did not include MAP policies. This was of course unfortunate for many of us advertisers who lived in a world with MAP policies ferociously guarded by brands. Threat letters and all. Here is the original post: The Secret Conflict of MAP Pricing and Google Shopping – ZATO Blog And the GIF …

Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources

learn inbound ppckirk

I had the immense privilege of speaking at a show I’ve wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined!     Learn Inbound – I Don’t Know How to Run Shopping Ads & At This Point I’m Too Afraid to Ask from Kirk Williams         A Step-By-Step Guide …

What Is Smart Shopping? – Part 1: The ZATO Guide to Google Smart Shopping Campaigns

google smart shopping campaigns

  At ZATO, we do a lot of Shopping Ads management (everything from little brands & retailers, to household brands like Traeger Grills and Purple Mattress) which means we do a lot of new feature testing. Because of this, the number one content piece we have had requested in the past few months is a guide to Google Smart Shopping Ads. This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over the next few months on all things Smart Shopping… so I promise the delay has been worth it! One Year In Google released their Smart Shopping campaigns during their Marketing Live 2018 conference one year ago (July 10, 2018).  In the past 12 months, we have gone from rolling our eyes at …

Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far).

youtube trueview for shopping google shopping ads

Editor’s Note: This is a guest post by Joe Martinez of Clix Marketing. Joe is a great friend, and one of the world’s foremost experts on Youtube advertising so we are excited to share this post with you today. You can get further details about Joe in his biography at the end of the post. Happy reading!   Google Shopping ads have come a long way since they were first introduced as Froogle in 2002. When Shopping campaigns first started, advertisers could only showcase their product on the Search Network. But now we have seen the options expand greatly over the past few years. YouTube is just one of the options where your products can be showcased. There are several ways your Shopping ads can be placed on YouTube. This post is going to outline the current options you have right now as well as one feature that will be …

How to See Placements in Google Smart Shopping Campaigns

ppckirk thinks through google smart shopping placement reports

Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your Smart Shopping campaigns… even though you can’t yet take any action on these! 🙄 Check out the video, and/or transcript below. Screenshots are added into the transcript. EDIT 6/13/19: Thanks to some Twitter conversations and more ZATO digging, we’ve discovered that you now *can* add placement exclusions at an Account Level to Google Smart Shopping Campaigns! That’s huge news and here is a quick walk-through we put together to help out: How to Exclude Placements in Google Smart Shopping Campaigns   Reporting on Placements in Google Smart Shopping Campaigns Video Transcript Hey @PPCKirk (Connect with me on: Twitter & LinkedIn) here with ZATO as we think through all things, ecommerce, PPC, specifically in the Google and Bing ads world. …

What is the Difference Between Google Shopping Actions and Google Shopping

GSA on Google Platforms

Editor’s Note: This is a guest post by Brian Roizen, co-founder and chief architect of ZATO’s favorite Shopping feed provider: Feedonomics. You can get further details about Brian and Feedonomics at the end of the post. Happy reading!   While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the eCommerce industry, it’s critical that you understand the differences between Google Shopping Actions (GSA) and Google Shopping.     What is Google Shopping Actions? Google Shopping Actions is an online marketplace that allows retailers to list their products across various Google platforms. Advertisers can reach a bigger audience with GSA because their products surface across multiple Google platforms – Google Search, Google Assistant, Google Home, and the Google Express mobile app. Due to the convenience of a universal shopping cart, we …

ZATO Partners with Traeger Grills

traeger grills logo

  ZATO is delighted to announce a partnership with Traeger Grills.  Traeger makes the best selling electric wood pellet grills on the market and is the original inventor and innovator of this type of outdoor cooking solution. One of the things that we are drawn to in the Traeger brand, is being able to position more than simply grills on Google Shopping Ads, but to sell a quality culinary experience that will last for years.  Taste, versatility, ease, consistency, and community are the pillars of which customers buy and use Traeger grills and we are delighted to share in the story of connecting those customers with Traeger through Bing and Google Shopping Ads marketing. In this relationship, ZATO will overhaul and manage Shopping Ads campaigns to increase revenues and profitability through this increasingly important ecommerce channel. In order to accomplish this, ZATO will audit and identify areas of growth opportunity …