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4 Things PPC Marketers Can Learn From Jimmy Fallon

In General, General Marketing Principles, Just for Fun, PPC Advertising, Search Engine Marketing by Kirk Williams

Jimmy Fallon is changing Late Night TV. Jimmy Fallon is doing things with Late Night TV that has actually pulled Millennials away from bing-watching Netflix reruns. So wait, what does this have to do with PPC (Pay-Per-Click) Marketing? Well, I think there are things we PPC Marketers (Agency and In-House) …

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ZATO Takes the Ice Bucket Challenge

In General, Non-Profit Marketing by Kirk Williams

Unless you have been hiking in the mountains for 2 months or recently been introduced to a phenomenon called the internet, you have likely heard of the ALS Awareness Ice Bucket Challenge. The Ice Bucket Challenge has not been without controversy, the controversy lies mainly in two distinct areas, first …