ZATO SMB PPC Interview on PPC Rockstars with David Szetela

Howdy! It’s been awhile since we blogged on the ZATO blog, but that doesn’t mean we haven’t been up to our necklines in other stuff. One of those things has been an interview with the awesome and renowned David Szetela (who co-wrote the book: AdWords An Hour a Day) on his PPC Rockstars podcast.

You can listen in here:

Also, don’t forget to check out the second attribution post I wrote, this time over on the PPCHero blog:

Attribution is Awesome! Here’s Why It’s Terrible.


digital marketing attribution is flawed