The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Regardless of how a person may feel personally about Prime Day, they would be laughed out of the room to question Amazon’s position as the current Ecommerce gargantuan. Even with Shopify making...

At ZATO, we’re huge fans of Optmyzr (and Fred, too) as we use their tools regularly in our client accounts. I like keeping up with Fred and seeing where his brain is at in the world of PPC...

The role of the PPC keyword is evolving. Learn why shifts in user search behavior and Google's automation are forcing a strategic move from rigid keyword lists to fluid, user-centric targeting.

This video is part of a new series I’m growing on my YouTube Channel (Make sure to subscribe!!) intended to display serious PPC thoughts, in an entertaining fashion. This video was based on a more...

Hey there ZATO blog followers! Ever wanted to know how to start a YouTube Channel for your business, but from someone who has recently done it (and successfully)?...

‍Digital marketing is a subset of marketing. I mean, technically, most digital marketing is actually digital advertising, which is really a subset of advertising, which is then a subset of marketing (

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisersI had been thinking..

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h