The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Been in PPC 3+ years and live in the US of A? Have experience with Shopping Ads?Love Google Ads and Microsoft Ads, too? We are looking for a creative thinking, purposefully pondering...

New to PPC Marketing? Check out ZATO's Terminology of PPC for SMBs. 2021 Edition!

These men sailed a ship into a world of ice (spoiler), lost the ship early in the voyage within sight of land (they could not get to it because of the ice), left the ship and traveled hundreds of...

One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn't...

It's here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from...

Netflix once again prints money with a single email. Consider having a business model where you add, let's say an average of $0.80 rate hike per subscription.That is $146,240,000 in additional...

If you run ads on YouTube, you have likely wished for an easy "exclude" option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck.Well, rejoice...

‍Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing. Truthfully, many of the conversations I had with...

As Google hides search term data, the real question isn't data ownership, but what advertisers have a right to access. Explore the crucial debate that will shape the future of digital marketing.