Introducing My New Course: Google Ads for the Busy DTC Brand Operator

Master Google Shopping product title optimization with PPCKirk. Learn how to balance algorithm requirements with user CTR and how to run simple title tests in GMC.

Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!

In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.

With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...

Master Google Shopping feed optimization by understanding the difference between Google Product Category and Product Type. PPCKirk explains why tiered product types are the secret to better PMax perfo

Learn how to set up Attribute Rules in Google Merchant Center Next with PPCKirk. This beginner's guide covers GMC feed rules, supplemental sources, and product data optimization.

If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!