YouTube Ads

YouTube Ads are one of those formats I think a lot of us circle for a long time before actually committing to, and I will admit I understand the hesitation because video asks something of you that search and display simply do not. There is a creative vulnerability to it that can feel uncomfortable at first. These posts are my attempt to work through what I have learned, and I hope something here makes the leap feel a little less daunting.

From the ZATO Blog

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AI Max for Shopping: A New Google Ads Account Theory

Kirk Williams

Team Zato

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AI Max for Shopping

Google just released AI Max for Shopping. Here's why it might not be redundant with PMax, and what it suggests about where Google thinks account structure is heading.

What is AI Max for Shopping?

Sarah Vlietstra

Team Zato

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AI Max for Shopping

Google's AI Max for Shopping adds text customization, optimal format selection, and Final URL Expansion to standard Shopping campaigns. Here's what each feature actually does.

PMax Performance Dropped? Here's What to Audit First

Diana Talhelm

Team Zato

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Performance Max

Weird PMax behavior is usually a symptom, not the problem. Here's how to actually diagnose what changed before you touch the budget or ROAS target.

The Google Ads Ecommerce Site Migration Checklist Your PPC Team Needs

Kirk Williams

Team Zato

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General PPC

Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.

AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves

Team Zato

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AI in PPC

AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.

What Is Feed-First Google Shopping Management?

Kirk Williams

Team Zato

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Google Merchant Center

As Google has stripped away manual levers in Shopping and PMax, your product feed has become the most powerful tool you have left. Here's what that means.

YouTube Ads

VEO: A Step-by-Step Guide to Google’s New AI Video Generator

What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

The Ideal YouTube Video Ads Lengths and File Sizes

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

Kill Budget-Wasting Ads to Children's YouTube Channels With This One Checkbox

How to Start a Business YouTube Channel from Nothing with Joe Martinez and Michelle Morgan | Notes from a Clubhouse Room

Now You Can Show YouTube Videos in Smart Shopping Campaigns