icon-dropdown-arrow
top
JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
icon-cross
Category

YouTube Ads

YouTube Ads are one of those formats I think a lot of us circle for a long time before actually committing to, and I will admit I understand the hesitation because video asks something of you that search and display simply do not. There is a creative vulnerability to it that can feel uncomfortable at first. These posts are my attempt to work through what I have learned, and I hope something here makes the leap feel a little less daunting.

The Ideal YouTube Video Ads Lengths and File Sizes

Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!

Read More

VEO: A Step-by-Step Guide to Google’s New AI Video Generator

Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.

Read More

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.

Read More

What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.

Read More

YouTube Advertising in 2025: Watch What Team ZATO Learned from Andrew Faris & Olivia Kory on Tracking YouTube Incrementality

Are we underestimating YouTube’s impact? Watch as Team ZATO dive into key takeaways from Andrew Faris & Olivia Kory on Demand Gen, attribution challenges, & how to measure YouTube’s true ROI in 2025.

Read More

Kill Budget-Wasting Ads to Children's YouTube Channels With This One Checkbox

If you run ads on YouTube, you have likely wished for an easy "exclude" option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck.Well, rejoice...

Read More

How to Start a Business YouTube Channel from Nothing with Joe Martinez and Michelle Morgan | Notes from a Clubhouse Room

Hey there ZATO blog followers! Ever wanted to know how to start a YouTube Channel for your business, but from someone who has recently done it (and successfully)?...

Read More

Now You Can Show YouTube Videos in Smart Shopping Campaigns

One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn't...

Read More

From the ZATO Blog

View All Blog posts

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Kirk Williams
Team Zato
 • 
Google Search Network
Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.
Read More
Why ZATO Won't Rush You Through Our Sales Process

Why ZATO Won't Rush You Through Our Sales Process

Kirk Williams
Team Zato
 • 
General PPC
Most sales processes are built on speed and information gaps, and we think that's broken. Here's how ZATO approaches sales differently, where slower conversations and mutual wins matter most.
Read More
AI Agents in Google Ads: Is Your Process Defensible?

AI Agents in Google Ads: Is Your Process Defensible?

Kirk Williams
Team Zato
 • 
AI in PPC
"I have a system" may not be enough when clients start asking hard questions. Here's why AI process rigor matters more than most agencies are admitting right now.
Read More
AI Agents in Ad Accounts: The Poopy Robot Vacuum Problem

AI Agents in Ad Accounts: The Poopy Robot Vacuum Problem

Kirk Williams
Team Zato
 • 
AI in PPC
Autonomous AI agents in your ad accounts sound efficient until something goes wrong at 2am. Here's why the risk calculus isn't what the enthusiasts suggest.
Read More
Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
Read More
Google Merchant Center Next: Walkthrough and Comparison

Google Merchant Center Next: Walkthrough and Comparison

Kirk Williams
Team Zato
 • 
Google Merchant Center
My first real look at Merchant Center Next left me with more questions than answers, and I think the feed situation is worth paying attention to before this rolls out widely.
Read More
ZATO best Google Ads Agency logo white

Small Team, Big Impact
Google Ads Managed Well

Small Team, Big Impact. Google Ads Managed Well
‍
GET MY PPC PLAN
Services
PPC Marketing AgencyGoogle Ads ManagementGoogle Shopping HelpMicrosoft Ads HelpYouTube Ads HelpZATO Essentials for Tight BudgetsFree PPC ConsultationDTC Google Ads Course
COPYRIGHT © 2026 Zato, LLC, dba ZATO PPC Marketing AGENCY. site DESIGNED BY ERICKSON BUILT. ZATO is a registered trademark.Sitemap  |  Terms & Conditions  | Privacy Policy
loader

Find what you're looking for here: