In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...
Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...
Discovery campaigns can be an excellent tool to grow and scale volume during this time with users both familiar and unfamiliar with your brand. With reach across the YouTube Home, Watch Next Feeds...
I thought I would share an email I sent once to a prospect as we were dealing with their unrealistic ROAS expectations, and my hope is it is beneficial to you. They gave us their...
With one campaign you can target audiences across the YouTube Home and Watch Next feeds, Gmail, & the Google Discover Feed. We all know how addictive never-ending scrolling can be. In fact, Google...
In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...
First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o
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