The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

I thought I would share an email I sent once to a prospect as we were dealing with their unrealistic ROAS expectations, and my hope is it is beneficial to you. They gave us their...

With one campaign you can target audiences across the YouTube Home and Watch Next feeds, Gmail, & the Google Discover Feed. We all know how addictive never-ending scrolling can be. In fact, Google...

In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...

First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o

We’ve been hearing it again and again. Digital Marketing is becoming increasingly automated. The robots taking over. Machine learning, it’s kind of a big thing.